NBA

Bronny James Just Made His First Massive Business Move

Over the last couple of years, Bronny James has garnered some growing buzz around his basketball career. There is the expectation that he can clear a path to the NBA to play with his father, LeBron James. However, the promising prospect has just made his first colossal business decision that doesn’t involve basketball.

Bronny James’ promising basketball career

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Bronny James has embraced the pursuit of a potential NBA career over the last few years.

The 15-year-old continues to see steady improvement in his game that has created buzz around him beyond being the son of one of the greatest NBA players. James just finished his freshman year at Sierra Canyon High School, where he played in more of a sixth-man role as he averaged 4.1 points in 15 minutes per contest while being the only player on the roster to play in all 34 games.

He had his moments throughout the season that showed much reason for promise. He displayed his improving athleticism throwing down a few impressive dunks and a natural shooting stroke. All that earned him the recognition by ESPN as the No. 24 prospect in the 2023 class.

It may not be as high of a ranking as many would hope, but it puts him on the map as a prospect to watch grow. With that in mind, James has made a huge move that doesn’t involve his basketball career.

Bronny James joins FaZe Clan

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Beyond his promising basketball career, Bronny James has also become firmly tied to the video game world.

James has a growing presence on Twitch as he built up a strong following with 324,000-plus subscribers on the streaming platform. He plays games such as NBA 2K, Fortnite, and Call of Duty: Warzone. All that has earned him the opportunity to sign with the FaZe Clan, a professional Esports and entertainment organization.

The 15-year-old is joining Philadelphia 76ers star point guard Ben Simmons as the latest basketball player to sign with the group. It’s another opportunity for James to garner a more substantial following while building his portfolio outside the game of basketball.

The move also brings into question how this could impact his eligibility at the collegiate level. It’s well-documented how stern the NCAA is about players earning money off the court. James is tied to recruitment from Duke, North Carolina, Kansas, UCLA, and Kentucky. He already has an offer on the table from Kentucky head coach John Calipari.

There hasn’t been any details released concerning any financial ties to the move.

Focus still remains on basketball

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Bronny James’ decision to join the FaZe Clan will undoubtedly bring attention toward his basketball future. There will be those that deem it as being a distraction, especially if his performance on the court doesn’t match the growing hype around him.

The pressure is on him to reach the NBA after his father, LeBron James has voiced on numerous occasions that he hopes to play with his son. If anything, the move to FaZe Clan is his first business opportunity away from the basketball court. Several other prominent athletes are immersed in the Esports scene.

Pittsburgh Steelers star wide receiver JuJu Smith-Schuster is also a member of FaZe Clan. Smith-Schuster has a six-figure deal with HyperX, an Esports brand that produces headphones, keyboards, mice, and USB flash drives. Meanwhile, Boston Celtics star forward Gordon Hayward has delved in gaming as he has endorsement deals with HyperX, Xfinity, and AutoFull. He also has an honorary lifetime contract with HuPu, a Chinese League of Legend Team.

There will be some negative backlash for the move because it doesn’t involve basketball. However, it’s a decision that opens the door to another avenue for James’ future.