Conor McGregor Still Helped the UFC and Endeavor Earn $1.1 Billion in Revenue Despite Getting Washed in His Last Two Fights

Conor McGregor’s net worth has been estimated at close to $400 million. He’s had the global profile and star power to be a needle-mover for quite some time. That notion is all the more evident after the UFC and Endeavor reported $1.1 billion in revenue in Q2, an increase of about $450 million from the same quarter last year.

McGregor might be in the midst of a downward spiral as far as his mixed martial arts career is concerned. He’s lost three of his last four fights in the UFC. Still, Endeavor’s latest earnings prove he remains one of the top draws in sports.

Endeavor reported $1.1 billion in revenue for Q2

The UFC has long been the key revenue driver for Endeavor’s portfolio. Never has that been more evident than after the company released its financials for Q2.

Endeavor reported an increased revenue base of $1.1 billion in the first half of the year. Per MMA Fighting, the UFC also increased revenue from $106.6 million in the second quarter of 2020 to $258.9 million in 2021.

Conor McGregor is largely responsible for the sizable growth.

McGregor’s first fight with fellow lightweight contender Dustin Poirier in January 2021 sold 1.6 million pay-per-view buys worldwide. The trilogy fight between the two stars did that much better, netting 1.8 million pay-per-view buys. The third bout, which took place in July, was all the more significant because it took place in front of a live crowd, unlike the rematch in January.

Interestingly, the third fight in the McGregor-Poirier trilogy, which brought in a $15 million gate, actually wasn’t part of the Q2 revenue. Endeavor will include that gate in its third-quarter report.

McGregor is happy to take the credit all the same.

Conor McGregor suggests he is responsible for the revenue boost and promises a big comeback

McGregor never shies away from professing his value to the UFC.

The Irish star previously sought an ownership stake in the company and constantly touts the fact he holds just about every record in terms of pay-per-view buys. He was quick to make a similar statement after Endeavor released its revenue increases for the second quarter.

McGregor tweeted a picture of himself and UFC president Dana White, congratulating Endeavor on the turnaround and adding a cheeky “2 fights it took me,” despite only his January fight with Poirier being included in the revenue increase.

The Notorious One also promised fans his return is imminent. McGregor suffered a fractured tibia in the third bout with Poirier and promptly underwent surgery. Despite being shelved by injury, he has not hesitated to take shots at the MMA community and once again hinted at a run for the welterweight title, a statement that prompted a response from current welterweight champion Kamaru Usman.

Talking trash even when he’s down bad. Only Conor McGregor can get away with such things and still maintain his current level of fame.

McGregor’s wins even when he’s losing

Conor McGregor prepares to enter the UFC Octagon ahead of his third fight with Dustin Poirier
Conor McGregor remains an enormous draw | Chris Unger/Zuffa LLC

Conor McGregor’s net worth should continue to soar despite his struggles in the Octagon.

For one thing, the 33-year-old has consistently said he wants to get back to the sport’s apex. McGregor will always bring the fans and the money so long as he continues to fight.

Moreover, McGregor is flipping some of his business investments. He sold his majority shares in Proper No. 12 Irish Whiskey for close to $600 million earlier this year and was Forbes‘ highest-paid athlete in 2021.

Whether Conor McGregor can ever win another UFC belt remains to be seen. Regardless, it’s evident he still has enormous gravitas in the world of combat sports and the culture as a whole.

RELATED: Khabib Nurmagomedov Says Conor McGregor Cannot Beat Dustin Poirier: ‘If They Fight 100 Times, Dustin Is Gonna Beat Him 100 Times’