Dak Prescott’s Bold Alliance with Michael Jordan Has Helped the Cowboys Star Revive His Career at the Perfect Time

Article Highlights:

  • Dak Prescott joined Jordan Brand earlier this year
  • Prescott’s ankle injury played a part in his new affiliation with Michael Jordan
  • The Dallas Cowboys quarterback has emerged as an early front-runner for the NFL MVP Award

Dallas Cowboys quarterback Dak Prescott didn’t need a revamped defense or a healthy Ezekiel Elliott to start winning games again. 

Instead, it turned out that Michael Jordan was the missing piece. Although we won’t see the Chicago Bulls legend and former Chicago White Sox outfielder catching touchdowns anytime soon, Jordan and his Jumpman brand properly positioned Prescott for an MVP-caliber 2021 season. 

Dak Prescott joined Michael Jordan and Jordan Brand in part because of his ankle

When Prescott entered the NFL in 2016, he partnered with Adidas and represented the company through his first five seasons. The two-time Pro Bowl quarterback made another significant change, only months after signing a four-year, $160 million extension with the Cowboys in March.

Not only did Prescott lock himself in himself as the Cowboys’ long-term face of the franchise, but he also did so at Jordan Brand. Jordan’s company signed him to be the company’s only quarterback.

Financial benefits were only part of why Prescott, who missed most of the 2020 season with a compound fracture and dislocation of his right ankle, switched companies. In an interview with USA Today this summer, the Mississippi State product said the “ankle recovery is probably 50% of the reason” he joined Jumpman.

“The Cowboys equipment guys told me … that usually when a player breaks his ankle or something, they want to put him in the Jumpman cleat because of how wide the base of the cleat & sole is, so that was a big part of me ever putting on the cleat in the first place.”

Dak Prescott

When he spoke with USA Today, Prescott didn’t sound like someone who had any regrets.

“I don’t know if this is weird, but I’ve never felt a cleat as comfortable as this is,” Prescott remarked.

Prescott is quickly putting together an MVP-caliber season for the Cowboys

If Prescott continues on his current pace, he should prepare to enjoy a cigar or two with Jordan in the coming months.

The sixth-year quarterback completed 73.9% of his passes in the Cowboys’ first five games for 1,368 yards, 13 touchdowns, and three interceptions. Across a 17-game season, that’s a 4,651-yard and 44-touchdown pace; those are numbers worthy of earning the two-time Pro Bowl selection his first career NFL MVP Award.

Most importantly, Prescott has avoided any ankle setbacks. Also important is the fact that Dallas won four straight games after a Week 1 road loss to Tom Brady and the Tampa Bay Buccaneers.

If the Cowboys keep things rolling, Prescott should have no issues reaching the playoffs for the third time in his career. Dallas has quickly established itself as the NFC East’s top team, and it’s not close, especially not after the Philadelphia Eagles’ frustrating loss to Brady and the Buccaneers in Week 6.

Prescott isn’t the only notable NFL player who is now with the Jordan Brand

Although Prescott is Jordan Brand’s only quarterback, he isn’t the company’s only football player. Far from it, in fact.

According to CBS Sports, Jordan Brand boasts numerous All-Pro NFL players as of October 2020. Green Bay Packers star receiver Davante Adams and his Buffalo Bills counterpart, Stefon Diggs, each have Jumpman on their cleats. New Orleans Saints wideout Michael Thomas, who has missed most of the last two seasons with injuries, is also a Jordan Brand athlete.

Seattle Seahawks defensive back Jamal Adams and Kansas City Chiefs safety Tyrann Mathieu, along with Atlanta Falcons rookie tight end Kyle Pitts, are all still Jordan athletes. Of that group, Prescott might stand the best chance at joining Mathieu as a Super Bowl champion.

However, whether or not Prescott can catch Jordan and his six rings is still to be determined. Only time will tell how the ultra-competitive Jordan would react to having the Cowboys quarterback on his heels.

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