Over the last few seasons, Milwaukee Bucks forward Giannis Antetokounmpo has emerged as one of the best players in the league. Antetokounmpo has seen his level of stardom rise to new heights that have brought forth much national recognition. That has also created tremendous opportunities for financial ventures for him to take advantage of his increased popularity over the last few years. It also led to a company looking to use that to help their bottom dollar, but not before the Bucks star forward stepped in legally to stop the matter.
Giannis Antetokounmpo’s “Greek Freak” nickname
In his first six seasons in the league, Antetokounmpo has continued to have a steady rise improvement in each campaign.
He has guided himself to become one of the elite talents in the NBA that have helped him earn four All-Star selections, An MVP award, an All-NBA First Team nod, two All-NBA Second Team nominations, an NBA All-Defensive First Team selection, an NBA All-Defensive Second Team nod, and a Most Improved Player award. Antetokounmpo is a bonafide factor on both ends of the floor that has seen develop into a top-flight scorer along with a game-changer defensively.
Before his rise to stardom in the NBA, he had earned moniker “Greek Freak” overseas due to growing up in Greece while having incredible athleticism. It’s a name that has stuck and has made it easier for him to be widely recognized as his last name isn’t the easiest to pronounce or spell. That makes the use of his nickname that much more viable in helping further fuel his popularity and brand.
That also recently turned out to be a window that a company believed it could take with his nickname before Antetokoumnpo stepped in via the court system.
Giannis Antetokounmpo sues company using his nickname
With that rise to stardom having taken place with the Bucks star forward, it also opened up for other entities aside from himself to take advantage of that situation.
That saw T-shirt designer Jinder Bhogal of the company named Viral Style decide to produce t-shirts with Antetokounmpo’s nickname. It didn’t take long for the star forward to step in through legal means as he filed a lawsuit in August to Bhogal for his actions.
The basis of the claimed that the company had violated his trademark by “designing, selling and distributing various products, including tees, hoodies and T-shirts, under the GREEK FREAK and GREEK FR34K marks brandmark and by using the GREEK FREAK and GREEK FR34K brand as the name of a clothing collection.”
In other words, that means that any use of the 25-year-old’s trademark would first need to receive permission from him directly. It was a cease-and-desist letter that Antetokounmpo sent the company that never received a response from Bhogal.
Giannis Antetokounmpo awarded $2 million in lawsuit
It didn’t take long for this case to move swiftly through the legal system in favor of the Buck star forward.
His lawyers pushed hard in court to argue that the products that were sold by Bhogal’s company were under Antetokohnmpo’s trademarks “Greek Freek” and “Greek Fr34K” were each put out with the “purpose of confusing and misleading consumers into believing that they are purchasing products associated with or endorsed by Giannis Antetokounmpo.”
It was a cut and dry case as around a month later from the original lawsuit; the star forward’s lawsuit for $2 million was quickly awarded to him. The situation turned out to be another matter of a company looking to take advantage of a situation without any consent.
There was no reason to believe that Anteotkounmpo wasn’t going to get involved legally at some point in time. It’s just more proof that there are those out there willing to risk it all in, not the wisest of ways.