The Super Bowl 55 matchup is set with the defending champion Kansas City Chiefs taking on the Tampa Bay Buccaneers. There is plenty of talent on both sides led by their respective star quarterbacks Patrick Mahomes and Tom Brady. As the two teams face-off, companies will have their 30-second ad spots aired during the contest that they paid millions of dollars to have shown.
Super Bowl 55 matchup set
The Chiefs led by Patrick Mahomes have accomplished the difficult feat of reaching back-to-back Super Bowls.
Kansas City is one of 12 teams to accomplish that mark in the 54-year history of the Super Bowl. The Chiefs can enter more rarified air by becoming only the eighth team to repeat as Super Bowl champions. The last team to accomplish this were the New England Patriots that won back-to-back titles in 2003 and 2004.
Buccaneers quarterback Tom Brady was at the forefront of that effort in New England, but he’s now aiming to bring his new team their second Super Bowl win and his seventh overall. The Buccaneers are back on the grandest stage for the first time in nearly two decades.
Meanwhile, it marks Brady’s fourth appearance in the last five years and extends his NFL record to the 10th overall trip. As the two franchises compete for the chance to hoist the Vince Lombardi trophy, companies will air 30-second ads that they spent millions of dollars to have shown on national television.
Here’s the cost of a 30-Second Super Bowl 55 ad
Each year, companies line up to garner a 30-second ad for the Super Bowl because of the tremendous exposure it brings.
Although the COVID-19 pandemic has significantly impacted nearly everywhere globally, it hasn’t changed the demand for Super Bowl commercial spots. According to USA Today Sports, the cost for 30 seconds of airtime is nearly $5.6 million.
The price tag is around the same from a year ago for the Super Bowl 54 matchup between the Chiefs and San Francisco 49ers. The usual companies such as M&M’s, Tide, Pringles, and Toyota have all purchased airtime for this year’s game.
The 30-second ad’s price may be quite high given the short amount of time, but it’s a chance for companies to get their product and name shown to millions of viewers across the country.
Last year, Super Bowl 54 attracted an audience of 102 million viewers on Fox and its Spanish language channel, according to The Wall Street Journal. The early expectations are that Super Bowl 55 will experience a slight boon after each of the conference championship games saw increased audience numbers.
According to Forbes, the NFC title game between the Buccaneers and Green Bay Packers garnered a 5% increase and averaged 44.8 million viewers on Fox. Meanwhile, the AFC championship game between the Chiefs and Buffalo Bills went up 2% in viewership, with an average of 41.9 million viewers watching on CBS.
All this sets up what could be another significant increase for the biggest sporting event of the year.
High expectations ahead
Beyond the exorbitant amount of money spent for the 30-second ads, Super Bowl 55 should be quite an entertaining matchup.
The Chiefs led by Patrick Mahomes have lived up to the billing this season, looking every bit the part of a championship-caliber team. Meanwhile, Tom Brady has helped transform the Buccaneers into a title-contending squad in his first campaign with the franchise.
In short, the pieces are in place for these two teams to put on a thrilling Super Bowl 55 showdown.