The NFL has made it a priority to stream more games in recent years, from putting games on network-owned services to working with Prime Video and Twitch. When the 2021 season kicks off, Paramount+ will stream any and all NFL games produced by CBS, including those called by Nantz and Romo.
Paramount+ will air NFL games by CBS with Nantz and Romo on the call
The days of being limited in what channels one can watch on an NFL Sunday are long gone.
Plenty of football fans watch NFL RedZone — either the traditional RedZone with Scott Hanson or the RedZone Channel on DirecTV — during the regular season. Nickelodeon produced its own simulcast of a playoff game between the Chicago Bears and New Orleans Saints earlier this year.
Joining that group is Paramount+, the newest home for NFL games. The new streaming service, which launches March 4, will stream all NFL games produced by CBS during the 2021 season.
Deadline transcribed comments made by CBS Chief George Cheeks during a ViacomCBS media call on Wednesday, February 24. Cheeks explained what made the NFL such a priority for Paramount+.
“[The NFL is] television’s most valuable property by far, attracting massive audiences and major advertisers and it will be fundamental to the growth of Paramount+. It drives more subscriptions than any other program and significant engagement too.”
“If you love sport, tell me this isn’t the best thing … the best thing out there,” Romo said of Paramount+.
Paramount+ will cost $4.99 with ads. Those wanting the premium package without ads will pay $9.99.
It is not yet known if Paramount+ will find an alternative to traditional ads during NFL games to appease those with the premium package.
The NFL has embraced streaming in recent years
The NFL is in a brave new world when it comes to streaming.
CBS previously streamed its NFL games on CBS All Access, which is rebranding to Paramount+ next month. Amazon began airing multi-language Thursday Night Football games during the 2017 season.
Although Prime Video carries the traditional Fox feed, users can also watch an alternate commentary with Hannah Storm and Andrea Kremer. Those games also stream on Twitch.
Amazon held the exclusive streaming rights to a Week 16 game between the Arizona Cardinals and San Francisco 49ers last year. That game, which was played on a Saturday, didn’t air anywhere outside of the home markets and through streaming.
Paramount+ made some other notable sports moves
NFL games aren’t the only football property coming to Paramount+.
Inside the NFL, the longtime football analysis show, is moving from Showtime to Paramount+ for the 2021 season. Showtime held the program’s rights from 2008 through February 2020.
Paramount+ will also air UEFA soccer games, including the Champions League, Europa League, and Europa Conference League.