LeBron James Ends 18 Year Endorsement Deal to Sign With Their Rival

Endorsement deals are a big business, especially for professional athletes. Companies want sports’ biggest and brightest stars to support and endorse their product so fans of those stars will be influenced to buy their product or service. There is no bigger star in sports than Lebron James. He is the ultimate sports star, and many brands fight for him to endorse them.

James is a meticulous man and always plans his next moves. The endorsement deals he gets are from some of the most notable brands across the world. It looks like the King is taking his talents elsewhere, as he ditches one of his sponsors for their rival.

LeBron James makes a lot of money from endorsements

Since he was a high school sensation, companies wanted a part of LeBron James. He has landed endorsement deals with several companies throughout his career. His most notable is Nike, where he signed a lifetime contract with them a couple of years back. The King has also landed deals with Beats by Dre, Walmart, Kia Motors, and many more. With all the endorsement deals, how much does James make from endorsements?

According to Forbes, James makes $60 million a year from endorsements. Combine that with his NBA salary, and King James pulls in close to $90 million a year. That is riches fit for a King, no doubt. James is the highest-paid NBA player, per the Forbes report. It more than likely cost a pretty penny for companies to ask of James’ services, but having one of the greatest athletes on the planet promoting their product is worth it.

Of all of James’ endorsement deals, he has been with three the longest. Nike, Upper Deck, and Coca-Cola have all been with James since his rookie season. One of those companies will not have James as an endorsement partner any longer. He is signing with this company’s rival, promoting their brand for the foreseeable future.

LeBron James is signing with PepsiCo

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Switching soft drink companies, LeBron James will sign an endorsement deal with PepsiCo, per ESPN. James is leaving Coca-Cola, where he spent 18 years promoting their products. The details of the contract haven’t been released, but it is likely an expensive partnership.

The move to Pepsi comes after James and Coca-Cola couldn’t agree on a new contract. James’ deal with the soft drink company expired last year. With Pepsi, The four-time NBA champion will promote the Moutain Dew brand. Mountain Dew has been one of the NBA’s most prominent sponsors in recent years, having commercials with other NBA stars like Joel Embiid and Zion Williamson.

Pepsi took over as the official beverage partner of the NBA in 2015. With the league’s biggest star now on their roster, things could be looking up for the soda company. Who knows how much Pepsi James will drink, though. He takes such good care of his body and is more of a wine drinker. Nevertheless, one of the biggest beverage companies inks a deal with one of the biggest sports stars.

Pepsi land the world’s biggest sports star

Signing with Coca Cola’s rival in Pepsi is a big move for Lebron James in the endorsement landscape. James has been in countless commercials with Coca-Cola, mainly promoting its Sprite and Powerade brands. The star power he brought to Coca-Cola, he can bring that to Pepsi. Factor in that Pepsi is the NBA’s official beverage partner; this is a big deal for the league.

What is in store for The King sponsoring Pepsi and the Mountain Dew brand remains to be seen. He is going to campaigning Dew’s “Rise Energy” beverage, per MSN.com. Mountain Dew’s commercials are pretty creative and exciting, which creates intrigue into what James will have planned. He is sure to have some kind of input into the creative process of the ads he will be a part of.

Pepsi has pulled one of sports’ best talents away from its rival. LeBron James is now part of the Pepsi Family and will be endorsing their products. The King is still making moves in year 18; this time, it is off the court. Switching to a rival is often seen as a form of betrayal, but it’s all business for James.