The Los Angeles Rams Have Become the 2nd Most Valuable NFL Franchise With 26% Growth Since Last Year

The NFL season didn’t start amazingly for the Los Angeles Rams. But their Week 1 loss might not sting too much in light of some key offseason news. The organization is growing fast — now one of the most valuable teams in a particularly wealthy league.

In fact, the team has relatively massive year-over-year growth entering the 2022 NFL season. The defending Super Bowl champions have enjoyed a major boost in profits, ranking them higher than some surprising teams.

Most NFL teams continue to grow year-over-year

The average NFL team is valued at $4 billion, according to Sportico‘s annual NFL valuation. This means even teams mired in long-term mediocrity are still immensely valuable investments for the handful of owners capable of buying into the league. The Dallas Cowboys, for example, have struggled to make a mark in the postseason. Yet they are still the most valuable team in the league, rated at $7.6 billion.

The Chicago Bears also enjoy a loyal and lucrative fan base. Despite a frustrating year, the team’s revenue grew 25% last season, for a total value of $5 billion. Clearly, the excitement around quarterback Justin Fields’ development is a major moneymaker.

The New York Giants grew nearly as fast year-over-year. Their 24% leap in valuation rates them just behind the Bears. But as close as they are to the fastest growing team, last year’s Super Bowl winners enjoyed the biggest jump in growth.

The Los Angeles Rams are one of the fastest-growing teams in the NFL

Los Angeles Rams wide receiver Cooper Kupp celebrates with quarterback Matthew Stafford after catching a four-yard touchdown reception against the Buffalo Bills
Wide receiver Cooper Kupp and quarterback Matthew Stafford of the Los Angeles Rams | Kevork Djansezian/Getty Images

According to Huddle Up, the fastest growing team in the NFL — outpacing the hype the first Las Vegas football team — was the Rams. This isn’t a shocker, given the team is the most recent winner of the biggest event in American sports. The whole league grew about 18% on average, though, so that extra 8% is nothing to sneeze at.

At $5.91 billion, the Rams are officially the second most valuable team in the NFL. This was never guaranteed. Moving to LA is a common threat among team owners looking for money from their home cities. The Rams took the risk and made the move, becoming hugely profitable even with the Los Angeles Chargers in town amidst rumors of the Raiders relocating back to the city.

All that fan uncertainty was worrying but didn’t seem to affect the Rams. Part of their self-assuredness as an organization may be because of how undeniably valuable every single franchise currently is. The Denver Broncos, which recently sold for $4.65 billion, proves that NFL teams are in a seller’s market.

How revenue growth in the NFL compares to other major sports leagues

The aforementioned Cowboys are the most valuable organization in all of American sports. The New York Yankees follow closely behind, valued at $7.01 billion. Third in line, are the New York Knicks, at $6.12 billion.

What do all these teams have in common? Big markets, and long-running legacies — not the quality of play. The Cowboys have only made a scant few playoff appearances in the last quarter century. The New York Knicks have been frustratingly bad since the Patrick Ewing era. While the Yankees are doing great now, their value was hardly impacted by a decade of disappointment.

But for less storied teams, wins do matter. It’s doubtful that the relatively recently transplanted Rams would’ve grown nearly as fast without a Super Bowl victory. Similar conditions apply to all of the major American sports leagues.

Teams like the Knicks, Cowboys, or the Chicago Cubs don’t need to be good to rake in cash. Take note from the Rams: For teams looking to rapidly boost their value, and develop dedicated fans in a new city, one could do worse than win the biggest game of the year.

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