NBA: Luka Doncic Is Closing in on a Deal with This Shoe Company

Luka Doncic has been the biggest breakout star of the 2019-20 season. The Slovenian played great in his rookie season last year averaging 21.2 points, 7.8 rebounds, and six assists per game. But those averages have skyrocketed up to 29.3 points (3rd in the NBA), 8.9 assists (3rd in the NBA), and 9.6 rebounds per game this year. As one of the league’s best young players, Doncic’s shoe rights are in high demand. On December 21, reports broke that one shoe company had won the battle and was locking Luka Doncic up to a long-term deal.

Luka Doncic has reportedly agreed to terms with the Jordan Brand

Earlier this month, Luka Doncic broke Michael Jordan’s record for consecutive games with at least 20 points, five rebounds, and five assists. Now, it appears that Doncic will be tied to Jordan in another way as the Jordan Brand is acquiring exclusive rights to his shoe.

The reported deal is expected to be a five-year deal. According to sources, Doncic will not get a signature shoe right away as a part of the contract; but he will have the opportunity to earn one if he is able to hit bonus clauses such as winning NBA MVP or NBA Finals MVP. If Luka Doncic does eventually earn a signature shoe, he would become the first European player ever to do so for the Jordan Brand.

Puma and Under Armour also showed interest in signing Doncic, but were likely unable to beat the Jordan Brand’s offer.

The Jordan Brand continues to get younger and more diverse

Carmelo Anthony is one of the oldest players still sporting the Jordan Brand on the court
Carmelo Anthony is one of the oldest players still sporting the Jordan Brand on the court | Photo by Abbie Parr/Getty Images

Earlier this year, the Jordan Brand locked up the highly-coveted Zion Williamson shoe rights. While Williamson has yet to make his NBA debut due to injury, the New Orleans Pelicans rookie is expected to make a huge splash right out of the gate as he did in college with the Duke Blue Devils.

The Jordan Brand features NBA players of all ages, including veterans like Chris Paul and Carmelo Anthony and players currently in their primes like Kemba Walker, Jimmy Butler, and Russell Westbrook. With the additions of young players like Jayson Tatum, Rui Hachimura, Zion Williamson, and now Luka Doncic, the brand appears to be in excellent hands for years to come.

Players like Hachimura, who was born in Japan, and Doncic, who was born in Slovenia, also help the Jordan Brand with its UNITE campaign, which is focused on the diversity and global growth of the sport of basketball.

Luka Doncic could rise above them all

Luka Doncic has a bright future ahead, and he'll be wearing the Jordan Brand on his way
Luka Doncic has a bright future ahead, and he’ll be wearing the Jordan Brand on his way | Photo by Hector Vivas/Getty Images

Luka Doncic has been re-writing the record book for accomplishments by players under the age of 21 over the last two seasons. He is still a few months away from turning 21 as his birthday is on February 28.

Steve Nash recently said that Doncic is the best 20-year-old the NBA has ever seen. If he continues to develop and improve, he could go on to be one of the best players that the NBA has ever seen.

Doncic’s journey is just getting started. And soon, he’ll have his own shoe to wear on this journey.