NFL: Why Aaron Rodgers Cares About the Packers’ Beer Prices at Lambeau

It’s not cheap to go to an NFL game. The cost can easily be well over $100 per person — or more — between the price of the ticket, parking, merchandise, and concessions. Beer, in particular, is pricy at football stadiums, which may limit the amount of beer a team sells at its games. When it comes to the price of beer at Lambeau FieldAaron Rodgers isn’t happy about what it costs. Here’s why Rodgers cares about the price of beer at Packers games.

Cheaper beer for bigger home-field advantage?

The reason the idea of home-field advantage exists is because having tens of thousands of fans cheering for you can give a team a boost. That’s especially true in football, where the crowd can make it hard for the visiting players to hear one while they’re trying to communicate the next play with each other. That’s why home teams like it when their fans get loud during games, and beer often helps fans amplifying their volume.

That’s why Rodgers wants the beer at Lambeau to be cheaper than the current price of $8.25 for a 16-oz. domestic. Rodgers told reporters that he just wants the fans to be as loud as possible. No matter what it takes. One idea he had was to “maybe slash some beer prices or something, would be a good idea.”

Other ideas to get Lambeau louder

Slashing beer prices isn’t the only way to get the Lambeau fans louder. The Packers have tried other methods, which won’t cost the team money at the concession stands. During their preseason opener with the Texans, the Packers tried to bump up the noise level by using a foghorn, which received mostly negative reviews from fans.

New head coach Matt LaFleur agrees with Rodgers that the team should do something to reach a higher decibel level in Green Bay, saying he just wants “anything that is going to get fans out of their seat and make [Lambeau Field] a true advantage.” He even solicited ideas from fans. One thing hurting the noise level at Lambeau is not having a dome, like they do in Minnesota, which helps to contain the sound and make the stadium louder.

A winning record at home, but not as good as before

Even though Lambeau doesn’t give the Packers as much of a home-field advantage as it could, that’s not preventing the Packers from succeeding in Green Bay. They still have a winning record at Lambeau since 2017, going 9-6-1 in those games. Compare that to their previous two seasons in 2015-2016, they went 12-5, which included winning their only home playoff game in that span. They’ll be looking to improve upon their nine home wins over the last two seasons this year.

Packers’ home opponents this season

In addition to their usual home games with their division rivals — the Bears, Vikings, and Lions — the Packers have what looks to be a pretty favorable home schedule. In Week 3, they host the Broncos, who have a good defense but a questionable offense, with Joe Flacco taking over as their starting quarterback. The Packers host the Raiders, whose offense should be worse than the Packers’, in Week 7.

Their next home game is in Week 10, when the Panthers come to town. There are questions about how Cam Newton will perform this season, so the Panthers’ offense may not be as good as it has been in recent years, though they still have Christian McCaffrey at running back. The Packers’ last non-divisional home game comes in Week 14 against the Redskins, who have one of the worst quarterback depth charts in the league. It wouldn’t be surprising if the Packers can go 3-1 with that slate.