The start of the upcoming campaign draws closer each day. As per tradition, everything will kick off with Daytona week in February.
Although the Cup Series doesn’t start until February 14, racing fans can get their kick a day before when the Xfinity Series begins a new year.
Fans watching the Xfinity Series shouldn’t do a double-take at the first race’s name. Here is everything that you need to know about the Beef. It’s What’s for Dinner. 300 — and yes, that is an actual race’s name.
The 2021 NASCAR season begins in February
Barring any major COVID-19 related problems, the 2021 NASCAR season will begin as scheduled in February.
Iconic racer Denny Hamlin finished fourth in the Cup Series standings.
Last season saw several younger racers establish themselves as players who intended to stay. That included Bubba Wallace, the lone Black driver at the Cup Series level and a rising star who used his platform to inspire change and conversations about inclusion and diversity.
Get ready for the Beef. It’s What’s for Dinner. 300
Each NASCAR season begins with Daytona week in early-February, right after the Super Bowl ends.
The opening race of the Xfinity Series season will certainly have a unique name. The “Beef. It’s What’s for Dinner” campaign lent its name to the last once known as the NASCAR Racing Experience 300.
In comments transcribed by Daytona International Speedway’s official website, track president Chip Wile shared his enthusiasm about the sponsorship.
“We are so excited to grow our relationship with beef farmers and ranchers with the Beef. It’s What’s For Dinner. 300. We’ve had a great time this year showcasing many ways for families to enjoy beef, and this incredible race will help us get the word out to even more millions of consumers. The NASCAR Xfinity Series at the World Center of Racing has been a long-time tradition for 40 years and we’re happy to showcase the Beef. It’s What’s For Dinner. 300.”
And yes, you read that correctly. The race’s official name is the Beef. It’s What’s For Dinner. 300.
This is only the newest NASCAR race with a unique name
The Beef. It’s What’s for Dinner. 300 is only the newest, strange NASCAR race name.
For the unfamiliar, let’s look back at some of those creative names:
- Before he appeared in an NFL playoff game, SpongeBob SquarePants lent his name to a NASCAR race. Jimmie Johnson won the SpongeBob SquarePants 400 at Kansas Speedway (Ks.) in May 2015.
- Marcos Ambrose made history when he won the 2011 Heluva Good! Sour Cream Dips at The Glen in Watkins Glen, N.Y. Ambrose, who raced for Richard Petty Motorsports, became the first Australian driver to win a race at the Cup Series level.
- For a few years, the Brickyard 400 (Speedway, Ind.) included the name of a military member or a first responder in the race’s name. In 2012, for example, the race was known as the Curtiss Shaver 400 at the Brickyard. According to SB Nation, Shaver was a man from Troy, Ala., who overcame losing part of his lower left leg in a farming accident to become a firefighter and certified EMT.
The Beef. It’s What’s for Dinner. 300 is scheduled for Saturday, February 13, and will air on FS1.