NBA

This Sports Agency CEO Reveals the Biggest Challenges of the Job

It hasn’t been an easy path to becoming an established entity in the sports agent world, but Ariel Levy has continued to push forward on that front over the last few years. He has broken through in an industry where being youthful casts doubt and uncertainty from clientele. The 18-year-old has pushed through it, expanding his reach and recognition in the sports world. Levy wanted to become one of the youngest sports agents working in the business. Instead, he became one of the youngest agency owners. Here’s how it happened as he explained to Sportscasting about his journey towards working his dream job.

How Ariel Levy got started

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“Imagine if I never met the broskies…”

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From an early age in his teenage years, Levy had set course to become a sports agent that saw him get quickly involved in the business.

As he began to pick up more work by doing favors for athletes ranging from various small deals, he started to realize that he was garnering some steady trust from the players. It got his internal motor churning towards pursuing a career in the industry.

“Once I hit the point when I said why I am just working with these managers and working for them. It reached a certain point where these guys were reaching out to me, then basically I said ‘what’s the point of doing it for them anymore?’ That’s when I said in my mind that it’s time to get my own clients. If they are asking me for help with their clients, then I can do this.”

In the sports industry, the trust between the agency and the player is key in making any working relationship sustainable while building the ever-important reputation. However, it wasn’t easy for Levy as he has faced some challenges along the way to keep his career rolling forward.

Challenges a young agency CEO faces

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GYM VIBES @thenbpa

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Since deciding to transition over to becoming a sports agency owner, it hasn’t exactly been the smoothest road for Levy. There have been several obstacles along the way that he has had to overcome to build his brand and clientele.

Beyond the difficulties of gathering a reputation as being reliable and resourceful representation, Levy has dealt with and continues to work through age bias as being one of the youngest in the industry when trying to recruit clients.

“They basically say they have no interest in working with someone that is 17 or 18. I have many instances where that would happen and the summer would go by and they are getting recruited by another agent and just felt comfortable because he was 30 years old and 10 years of experience in the field but not able to land them a deal.

“I have had many cases where those exact people where those people told me that they have no interest in working with me and when the summer ends and there are no more deals left on the table then I start getting emails and calls from these guys asking for help all of a sudden.”

This type of bias has come to be expected as Levy is working in an industry where it’s the norm to expect the agent or agency CEO to be older. However, he has proven to be the exception, as many of the players fail to realize that he has already carved his way into the industry at an early age.

Unsurprisingly, it has led to instances like that happening to him more than 10 times over the last two years.

What Ariel Levy has learned from challenges

Through the numerous challenges he has faced early in his career, Levy has remained even-keel during the process.

That has also provided him the opportunity to grow while gathering more experience in the field with how to go about handling players that are a bit apprehensive towards the idea of having a young agency CEO represent them. Beyond that, Levy has come away with a bottom line assertion to it all.

“The teams at the end of the day, if you have the player you have the player. They don’t care who you are.”

That lesson that Levy learned early on in his career has helped him build a clientele that expands overseas for basketball while he’s branching out more with the NFL as the CEO of his company, ASL Sports Group. He is currently representing a growing list of clients that includes as Michael Beasley, Jordan Adams, Michael Hunter, and Andrew Adams.