{"id":13669,"date":"2024-10-18T12:00:14","date_gmt":"2024-10-18T12:00:14","guid":{"rendered":"https:\/\/www.sportscasting.com\/uk\/?p=13669"},"modified":"2024-10-18T12:00:14","modified_gmt":"2024-10-18T12:00:14","slug":"chelsea-badge-revealed-premier-league","status":"publish","type":"post","link":"https:\/\/www.sportscasting.com\/uk\/news\/chelsea-badge-revealed-premier-league\/","title":{"rendered":"A New Chelsea Club Badge Has Been Revealed Ahead Of West Londoners 120th Anniversary"},"content":{"rendered":"

A new Chelsea badge has been revealed ahead of the club’s 120th anniversary – strengthening their claim as \u2018London\u2019s true club.\u2019\u00a0<\/strong><\/p>\n

New Chelsea Badge Celebrates West Londoners Milestone<\/h2>\n

The Blues new emblem will be showcased on all forms of branding and to further promote the club’s milestone. It will not replace the current badge.<\/p>\n

During the summer, the west Londoners started working with Uncommon Creative Studio on the design. The two entered into a partnership and it will see the term ‘LDN’ positioned under the lion.<\/p>\n

Naturally, the recently designed emblem will be trademarked. Perhaps unsurprisingly, no Premier League<\/a> rivals based in the capital objected to the application.<\/p>\n

Therefore, the new Chelsea<\/a> badge is set to be officially registered and owned by the club for at least the next decade. Meanwhile, the Blues have applied to trademark ‘Chels’ and ‘The Chels’. A decision will be made in November.<\/p>\n

\n

A new badge for Chelsea FC has been revealed \ud83d\ude33\ud83d\udd35<\/p>\n

What do we think? \ud83e\udd14 pic.twitter.com\/z9dyccP01B<\/a><\/p>\n

— Mail Sport (@MailSport) October 18, 2024<\/a><\/p><\/blockquote>\n