{"id":14628,"date":"2024-10-23T16:57:06","date_gmt":"2024-10-23T16:57:06","guid":{"rendered":"https:\/\/www.sportscasting.com\/uk\/?p=14628"},"modified":"2024-10-23T16:57:06","modified_gmt":"2024-10-23T16:57:06","slug":"yougov-manchester-city","status":"publish","type":"post","link":"https:\/\/www.sportscasting.com\/uk\/news\/yougov-manchester-city\/","title":{"rendered":"Over 4 Million Viewers Could Stop Watching The Premier League If Manchester City Aren\u2019t Docked Points Or Relegated"},"content":{"rendered":"<p><b>If Manchester City manage to escape their ongoing financial investigation unscathed, as many as 4.2 million viewers are prepared to turn their back on the Premier League for good.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s according to an exclusive YouGov poll commissioned by SportsCasting.<\/span><\/p>\n<h3><b>YouGov Poll Suggests Premier League Viewers Would Stop Watching if Manchester City Are Not Docked Points, Amid 115 Alleged Financial Breaches<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s 16 years since <\/span><span style=\"font-weight: 400;\">Sheikh Mansour bin Zayed al-Nahyan of Abu Dhabi\u2019s ruling family purchased the club.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In doing so, the boundless wealth of their new owners set in motion a supercharged metamorphosis that has led to a period of unparalleled success, including six <a href=\"https:\/\/www.sportscasting.com\/uk?s=premier+league\">Premier League<\/a> titles in seven years and an historic fourth in a row last season.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While few can doubt their credentials on the pitch, rumblings of financial misconduct have bubbled beneath the surface for some time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It almost reached boiling point in 2020 after UEFA banned them from European competition for two years, only for the Court of Arbitration for Sport to overturn the decision due to accusations being \u201ctime-barred.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, with the Premier League allowed to investigate and sanction teams as far back as necessary, City could well be in a spot of bother if they are found guilty of any of the 115 financial breaches brought forward.<\/span><\/p>\n<h3><b>YouGov Poll Suggests Millions of Premier League Watchers Will Switch Off if Manchester City Are Cleared<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A recent YouGov poll commissioned by SportsCasting, asking whether fans would continue watching the Premier League if <a href=\"https:\/\/www.sportscasting.com\/uk\/news\/man-city-legal-case-premier-league-emergency-meeting\/\">Manchester City<\/a> escape punishment, has yielded some interesting results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">14% of participants say they would stop watching the Premier League entirely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Deep-rooted fears over the integrity of league officials and the legitimacy of City\u2019s operation are at the heart of this scepticism.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is an awful lot of smoke if there is to be no fire, so it would come as no surprise to see a large proportion of fans remain dubious over City\u2019s finances &#8211; even long after the hearing has concluded.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The 115 charges are the result of a tireless four-year investigation so a conclusion to the hearing will likely take some time, but proceedings got underway in September.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This could be a damning indictment on the Premier League, losing a huge chunk of their viewers. Of course, this would also have huge implications in terms of revenue through ticket sales and television viewers.<\/span><\/p>\n<h3><b>Broadcasting Contracts Will Almost Certainly Shrink if Premier League Loses Viewers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The latest broadcasting deal beginning next season hit a record \u00a36.7 billion, and will see Sky and TNT screen a minimum of 215 live matches per season.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This could well end up representing terrible value if fans begin to turn their back on the Premier League.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A dip in viewers will mean less opportunities for broadcasters to strike lucrative advertising deals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the price shrinks however, this could cultivate healthy competition between other interested broadcasters such as Apple TV and Amazon.<\/span><\/p>\n<h3><b>Football Finance Expert Warns of Consequences in \u2018Pivotal Moment\u2019 For UK Sport<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Football finance expert Dr Dan Plumley has warned Manchester City\u2019s financial hearing could change the complexion of sport in this country indefinitely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He told us: <\/span><i><span style=\"font-weight: 400;\">\u201c<\/span><\/i><i><span style=\"font-weight: 400;\">Whichever way the verdict falls is likely to have wide ranging consequences for the league and its clubs because of the scale of it. <\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">\u201cFans, broadcasters and commercial partners of both parties need to be considered here and in many ways everyone has a lot to lose. <\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">\u201cIt is a really delicate situation and other cases linked to the Premier League and PSR (Everton, Forest, Leicester and City again with the APT case) have heightened the situation. Whatever happens it is likely to lead to a knock on effect for other clubs in the league and the governance structure of the whole league.<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">\u201cIt is perhaps likely that we may see further appeals as well so it could be a long time before an overall conclusion.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cAdd in the Independent Regulator and what might be coming down the track and it feels like a pivotal moment for the sport in this country.\u201d\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">He continued by playing down the threat to broadcasters however, and believes Sky and TNT will &#8211; in the near future at least &#8211; continue to dominate the television landscape.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cI don&#8217;t think we will see too much of a shift in terms of broadcasting in the short-term. The most recent set of broadcasting rights has been secured to the conclusion of the 2028\/29 season and we have seen international rights continue to grow over the last few years.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cDomestically, it is likely we will see Sky dominate the market and consolidate their position with TNT being the clear number two (assuming all things stay equal between now and 2029).\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cBroadcasters will continue to be a crucially important stakeholder for the Premier League though, as they have been throughout its history and they will want a strong product on the pitch to continue to drive value from TV deals in the future.\u201d<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If Manchester City manage to escape their ongoing financial investigation unscathed, as many as 4.2 million viewers are prepared to turn their back on the Premier League for good. That\u2019s according to an exclusive YouGov poll commissioned by SportsCasting. YouGov Poll Suggests Premier League Viewers Would Stop Watching if Manchester City Are Not Docked Points, [&hellip;]<\/p>\n","protected":false},"author":313,"featured_media":9668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-14628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-football"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YouGov Poll: Millions of Viewers to Stop Watching The Premier League If Manchester City Aren\u2019t Punished<\/title>\n<meta name=\"description\" content=\"A YouGov poll commissioned by SportsCasting reveals millions of fans could stop watching Premier League if Manchester City aren&#039;t punished.\" \/>\n<meta name=\"robots\" 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