{"id":20241,"date":"2024-11-22T14:37:12","date_gmt":"2024-11-22T14:37:12","guid":{"rendered":"https:\/\/www.sportscasting.com\/uk\/?p=20241"},"modified":"2024-11-22T14:37:12","modified_gmt":"2024-11-22T14:37:12","slug":"every-name-the-efl-trophy-has-been-given-as-competition-rebranded-to-vertu-trophy","status":"publish","type":"post","link":"https:\/\/www.sportscasting.com\/uk\/news\/every-name-the-efl-trophy-has-been-given-as-competition-rebranded-to-vertu-trophy\/","title":{"rendered":"Every Name The EFL Trophy Has Been Given As Competition Rebranded To Vertu Trophy"},"content":{"rendered":"<p><strong>The EFL Trophy &#8211; known since last season and the Bristol Street Motors Trophy &#8211; is to be renamed the Vertu Trophy with immediate effect.<\/strong><\/p>\n<p>With many fans losing track of the competition&#8217;s numerous title sponsors, we have listed every name the EFL Trophy has gone by since its creation.<\/p>\n<p>Founded in 1981\/82 as the Football League Group Cup, the competition has taken on many formats.<\/p>\n<p>And it has had even more names over the years. One way to tell when someone started watching football is to ask them what they call the EFL Trophy.<\/p>\n<p>Currently, it is a cup competition open to teams in EFL League One and League Two. And since 2016, it has been open to under-21 sides from the <a href=\"https:\/\/www.sportscasting.com\/uk\/news\/arsenal-fixtures-premier-league-title-race\/\">Premier League<\/a> and Championship.<\/p>\n<p>Vertu Motors &#8211; who operate under several brands, including Bristol Street Motors &#8211; are consolidating into one brand under the Vertu name.<\/p>\n<p>As a result, the EFL Trophy has been rebranded as the Vertu Trophy. The rebrand will be in place ahead of the Round of 32 draw, which will be shown live on <em>Sky Sports<\/em> on Tuesday 10 December.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">New look and new name \u2013 introducing the Vertu Trophy. \ud83c\udfc6<\/p>\n<p>Read more: <a href=\"https:\/\/t.co\/Hpk6dHI9J2\">https:\/\/t.co\/Hpk6dHI9J2<\/a><a href=\"https:\/\/twitter.com\/hashtag\/EFL?src=hash&amp;ref_src=twsrc%5Etfw\">#EFL<\/a> | <a href=\"https:\/\/twitter.com\/hashtag\/VertuTrophy?src=hash&amp;ref_src=twsrc%5Etfw\">#VertuTrophy<\/a> <a href=\"https:\/\/t.co\/S5NtoHPjex\">pic.twitter.com\/S5NtoHPjex<\/a><\/p>\n<p>&mdash; Vertu Trophy (@VertuTrophy) <a href=\"https:\/\/twitter.com\/VertuTrophy\/status\/1859582543571427655?ref_src=twsrc%5Etfw\">November 21, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Several high-profile clubs have booked their place in the draw, including the likes of <a href=\"https:\/\/www.sportscasting.com\/uk\/news\/wrexham-new-billionaire-investors-ryan-reynolds-rob-mcelhenney\/\">Wrexham<\/a> and <a href=\"https:\/\/www.sportscasting.com\/uk\/news\/wrexham-and-birmingham-ties-included-in-fa-cup-first-round-televised-fixtures\/\">Birmingham City<\/a>.<\/p>\n<p>Vertu have agreed a three-year deal with the EFL that will see them as title sponsors of the EFL Trophy until the end of 2025\/26.<\/p>\n<h2>Football League And Vertu Motors Bosses Celebrate New Deal<\/h2>\n<p>Discussing the new agreement, EFL\u00a0Chief Commercial Officer, Ben Wright said: \u201cVertu have contributed significantly to the ongoing success of the competition and have made a lasting impact in communities by supporting accessible football with ticket initiatives.<\/p>\n<p>\u201cTrophy attendances contributed strongly to the EFL\u2019s status as the highest attended league body in Europe last season. And with every Vertu Trophy match live on Sky Sports this season, the exposure for the competition will continue on an upward trajectory.\u201d<\/p>\n<p>And those in charge of Vertu were equally excited to continue the partnership.<\/p>\n<p>Rob Forrester,\u00a0Chief Executive Officer at Vertu, said: \u201cOur partnership with the EFL has been a huge success over the past twelve months, allowing us to engage with community groups across the country and including one of the most dramatic finals in competition history at Wembley Stadium back in April.<\/p>\n<p>\u201cAs our business evolves to operate under one brand, we look forward to continuing to work alongside the EFL to drive the Vertu Trophy forwards. We are interested to see what fixtures emerge from Friday\u2019s draw for the Round of 32.\u201d<\/p>\n<h2>Every Name For The Vertu Trophy Over The Years<\/h2>\n<ul>\n<li>1981\u20131982 Football League Group Cup<\/li>\n<li>1982\u20131983 Football League Trophy<\/li>\n<li>1983\u20131984 Associate Members Cup<\/li>\n<li>1984\u20131987 Freight Rover Trophy<\/li>\n<li>1987\u20131989 Sherpa Van Trophy<\/li>\n<li>1989\u20131992 Leyland DAF Cup<\/li>\n<li>1992\u20131994 Autoglass Trophy<\/li>\n<li>1994\u20132000 Auto Windscreens Shield<\/li>\n<li>2000\u20132007 LDV Vans Trophy<\/li>\n<li>2007\u20132016 Johnstone&#8217;s Paint Trophy<\/li>\n<li>2016\u20132019 Checkatrade Trophy<\/li>\n<li>2019\u20132020 Leasing.com Trophy<\/li>\n<li>2020\u20132023 Papa Johns Trophy<\/li>\n<li>2023\u20132024 Bristol Street Motors Trophy<\/li>\n<li>2024\u20132026 Vertu Trophy<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The EFL Trophy &#8211; known since last season and the Bristol Street Motors Trophy &#8211; is to be renamed the Vertu Trophy with immediate effect. With many fans losing track of the competition&#8217;s numerous title sponsors, we have listed every name the EFL Trophy has gone by since its creation. Founded in 1981\/82 as the [&hellip;]<\/p>\n","protected":false},"author":369,"featured_media":20242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[213,334,335],"class_list":["post-20241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-football","tag-efl","tag-efl-trophy","tag-football-league"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vertu Trophy: Every Name For EFL Trophy As Competition Rebranded Once Again<\/title>\n<meta name=\"description\" content=\"The EFL Trophy - known since last season and the Bristol Street Motors Trophy - is to be renamed the Vertu Trophy with immediate effect.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sportscasting.com\/uk\/wp-json\/wp\/v2\/posts\/20241\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vertu Trophy: Every Name For EFL Trophy As Competition Rebranded Once Again\" \/>\n<meta property=\"og:description\" content=\"The EFL Trophy - known since last season and the Bristol Street Motors Trophy - is to be renamed the Vertu Trophy with immediate effect.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sportscasting.com\/uk\/news\/every-name-the-efl-trophy-has-been-given-as-competition-rebranded-to-vertu-trophy\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportscasting UK\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-22T14:37:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2024\/11\/vertu-trophy.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"James Chittick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/x.com\/JChittickjourno\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"James Chittick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sportscasting.com\\\/uk\\\/news\\\/every-name-the-efl-trophy-has-been-given-as-competition-rebranded-to-vertu-trophy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sportscasting.com\\\/uk\\\/news\\\/every-name-the-efl-trophy-has-been-given-as-competition-rebranded-to-vertu-trophy\\\/\"},\"author\":{\"name\":\"James Chittick\",\"@id\":\"https:\\\/\\\/www.sportscasting.com\\\/uk\\\/#\\\/schema\\\/person\\\/d0e183b7c6d7d9a4e9133ff6dfb2884c\"},\"headline\":\"Every Name The EFL Trophy Has Been Given As Competition Rebranded To Vertu Trophy\",\"datePublished\":\"2024-11-22T14:37:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sportscasting.com\\\/uk\\\/news\\\/every-name-the-efl-trophy-has-been-given-as-competition-rebranded-to-vertu-trophy\\\/\"},\"wordCount\":493,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sportscasting.com\\\/uk\\\/news\\\/every-name-the-efl-trophy-has-been-given-as-competition-rebranded-to-vertu-trophy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sportscasting.com\\\/uk\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/11\\\/vertu-trophy.jpeg\",\"keywords\":[\"EFL\",\"EFL Trophy\",\"Football League\"],\"articleSection\":[\"Football\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sportscasting.com\\\/uk\\\/news\\\/every-name-the-efl-trophy-has-been-given-as-competition-rebranded-to-vertu-trophy\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sportscasting.com\\\/uk\\\/news\\\/every-name-the-efl-trophy-has-been-given-as-competition-rebranded-to-vertu-trophy\\\/\",\"url\":\"https:\\\/\\\/www.sportscasting.com\\\/uk\\\/news\\\/every-name-the-efl-trophy-has-been-given-as-competition-rebranded-to-vertu-trophy\\\/\",\"name\":\"Vertu Trophy: Every Name For EFL Trophy As Competition Rebranded Once Again\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sportscasting.com\\\/uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sportscasting.com\\\/uk\\\/news\\\/every-name-the-efl-trophy-has-been-given-as-competition-rebranded-to-vertu-trophy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sportscasting.com\\\/uk\\\/news\\\/every-name-the-efl-trophy-has-been-given-as-competition-rebranded-to-vertu-trophy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sportscasting.com\\\/uk\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/11\\\/vertu-trophy.jpeg\",\"datePublished\":\"2024-11-22T14:37:12+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sportscasting.com\\\/uk\\\/#\\\/schema\\\/person\\\/d0e183b7c6d7d9a4e9133ff6dfb2884c\"},\"description\":\"The EFL Trophy - 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