{"id":30124,"date":"2025-01-11T13:00:23","date_gmt":"2025-01-11T13:00:23","guid":{"rendered":"https:\/\/www.sportscasting.com\/uk\/?p=30124"},"modified":"2025-01-11T13:00:23","modified_gmt":"2025-01-11T13:00:23","slug":"sky-sports-pdc-darts-deal-netflix","status":"publish","type":"post","link":"https:\/\/www.sportscasting.com\/uk\/news\/sky-sports-pdc-darts-deal-netflix\/","title":{"rendered":"Sky Sports Secure \u00a3125 Million PDC Darts Deal Amid Competition From Netflix"},"content":{"rendered":"<p><strong>Sky Sports have retained the broadcast rights for Professional Darts Corporation (PDC) events in a record-breaking \u00a3125 million deal, outbidding streaming giant Netflix.<\/strong><\/p>\n<p>This new agreement solidifies Sky\u2019s position as the long-term home of <a href=\"https:\/\/www.sportscasting.com\/uk\/darts\/\">darts<\/a> amid the sport\u2019s growing global appeal.<\/p>\n<h3>The Largest PDC TV Deal to Date<\/h3>\n<p>The five-year deal, running until the end of 2030, doubles the value of Sky Sports&#8217; previous contract, which was worth around \u00a312 million annually.<\/p>\n<p>Key tournaments covered include the iconic World Darts Championship at Alexandra Palace, as well as the World Matchplay and <a href=\"https:\/\/www.sportscasting.com\/uk\/news\/2025-premier-league-darts-confirmed-lineup\/\">Premier League Darts<\/a>.<\/p>\n<p>The agreement could increase in value further as the World Championship continues to break revenue and viewership records. The PDC\u2019s flagship event remains the second most-watched sport on Sky Sports, only trailing behind football.<\/p>\n<h3>Netflix\u2019s Bid Highlights Darts\u2019 Mainstream Appeal<\/h3>\n<p>The streaming giant Netflix was among a host of competitors eager to acquire PDC rights.<\/p>\n<p>Netflix are seeking to expand its live sports portfolio, having already acquired the TV rights for WWE&#8217;s flagship show, Monday Night RAW, and the company\u2019s interest in darts signals the sport&#8217;s surging popularity.<\/p>\n<p>However, Sky Sports ultimately outbid Netflix, highlighting their commitment to the PDC since its inaugural World Championship broadcast in 1993\/94.<\/p>\n<h3>Record-Breaking Audiences Drive Demand<\/h3>\n<p>Recent years have seen unprecedented viewing figures for darts.<\/p>\n<p>The 2024 World Championship final drew a record 3.71 million peak viewers, while the 2025 final saw slightly lower but still significant engagement, with a peak of 3.1 million viewers.<\/p>\n<p>The average audience figures consistently outperform major sporting events like the British Grand Prix at Silverstone, which averaged 2.2 million viewers.<\/p>\n<h3>Expanding Horizons: New Venues and Prize Money<\/h3>\n<p>As demand for tickets continues to grow, PDC are exploring a move to larger venues, potentially relocating within Alexandra Palace to its Great Hall, which can accommodate up to 8,000 fans.<\/p>\n<p>The World Championship format will also expand from 96 to 128 players next year, opening the tournament to more international talent.<\/p>\n<p>Prize money is also set to rise dramatically, with plans to offer the first \u00a31 million jackpot to the World Championship winner.<\/p>\n<p>Barry Hearn, former PDC chairman and a driving force behind the sport&#8217;s growth, highlighted the need for these changes, stating, &#8220;I\u2019ve got to massively increase the prize money. Would I make it \u00a31 million to the winner? I\u2019d like to do it next year.&#8221;<\/p>\n<h3>A Bright Future for Darts<\/h3>\n<p>Under the leadership of Hearn and PDC CEO Matt Porter, the sport is set to continue expanding.<\/p>\n<p>Global demand for spots in the World Championship is surging, and the PDC is projecting prize funds to double within the next three to four years.<\/p>\n<p>Sky Sports\u2019 60 days of live darts coverage will continue to feature its marquee events, while ITV is expected to retain rights to certain other tournaments like the Players Championship and UK Open.<\/p>\n<p>The new deal ensures that fans will enjoy unparalleled coverage of a sport that has become a staple of British entertainment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sky Sports have retained the broadcast rights for Professional Darts Corporation (PDC) events in a record-breaking \u00a3125 million deal, outbidding streaming giant Netflix. This new agreement solidifies Sky\u2019s position as the long-term home of darts amid the sport\u2019s growing global appeal. The Largest PDC TV Deal to Date The five-year deal, running until the end [&hellip;]<\/p>\n","protected":false},"author":349,"featured_media":20536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[237],"tags":[],"class_list":["post-30124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-darts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sky Sports Darts Deal: Netflix beaten to \u00a3125m PDC rights<\/title>\n<meta name=\"description\" content=\"Sky Sports have retained the broadcast rights for PDC events in a record-breaking \u00a3125 million deal, outbidding streaming giant Netflix.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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