{"id":53096,"date":"2025-06-18T14:40:21","date_gmt":"2025-06-18T14:40:21","guid":{"rendered":"https:\/\/www.sportscasting.com\/uk\/?p=53096"},"modified":"2025-06-18T14:40:21","modified_gmt":"2025-06-18T14:40:21","slug":"luke-littler-mcdonalds-collab-how-do-his-brand-deals-compare-darts-players","status":"publish","type":"post","link":"https:\/\/www.sportscasting.com\/uk\/news\/luke-littler-mcdonalds-collab-how-do-his-brand-deals-compare-darts-players\/","title":{"rendered":"Luke Littler Forms Collaboration With McDonald&#8217;s: How Do His Brand Deals Compare To Other Darts Players?"},"content":{"rendered":"<p><b>Luke Littler has teamed up with major fast food chain McDonald&#8217;s to help promote their new &#8216;Big Arch&#8217; burger, adding to his growing list of collaborations and sponsorships.<\/b><\/p>\n<h2>Luke Littler Stars In McDonald&#8217;s Collaboration<\/h2>\n<p><span style=\"font-weight: 400;\">Reigning PDC World Darts champion Luke Littler has helped with the launch of the new &#8216;Big Arch&#8217; burger at McDonald&#8217;s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Littler has collaborated with numerous high profile brands since his rise to stardom off the back of a second place finish at the 2024 World Darts Championship, but this could well be the biggest yet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The 18-year-old was spotted in his local McDonald\u2019s branch in Warrington last week filming an advert for the new burger, which was released on Wednesday. It consists of two beef patties topped with white cheddar, crispy onions, fresh onions, shredded lettuce, crunchy pickles and sauce in a sesame seed and poppy seed bun.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is unknown how much Littler is set to earn from the collaboration, but it adds to the ever-growing list of brands he\u2019s worked with, which includes the likes of Xbox, KP Nuts and boohooMAN.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">His work with well known companies comes as little surprise given his stature on social media, as he tops the list of the <\/span><a href=\"https:\/\/www.sportscasting.com\/uk\/news\/most-followed-darts-players-instagram\/\"><span style=\"font-weight: 400;\">most followed darts players<\/span><\/a><span style=\"font-weight: 400;\"> on the planet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, Littler, who is 11\/8 to win the 2026 World Darts Championship with the <\/span><a href=\"https:\/\/www.sportscasting.com\/uk\/betting-sites\/\"><span style=\"font-weight: 400;\">UK\u2019s best betting sites<\/span><\/a><span style=\"font-weight: 400;\">, mainly earns his fortune from winning darts tournaments and earning prize money.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over the last two years, in ranking events, the young phenom has earned over \u00a31.3m in prize money, which puts him in second place on the PDC Order of Merit, behind reigning Premier League champion Luke Humphries.<\/span><\/p>\n<p>Some marketing experts have suggested that based on his current trajectory, <a href=\"https:\/\/www.sportscasting.com\/uk\/news\/luke-littler-net-worth-career-earnings-salary-endorsements\/\">Littler&#8217;s net worth<\/a> could be on its way to reaching a \u00a340m fortune.<\/p>\n<h2>Luke Littler Collaborations and Sponsorships<\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">McDonald&#8217;s<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target Darts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">KP Nuts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Xbox<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">boohooMAN<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ITV&#8217;s Bullseye<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deliveroo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prestige Building Supplies Ltd<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">BEST Breakfast by The Sidemen<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fan Cave Memorabilia<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Falken Tyres<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Littler&#8217;s standout brand deals are undoubtedly those with McDonald&#8217;s, Xbox, boohooMAN and KP Nuts. His exclusive deal with boohoo, which was renewed earlier this year, is reportedly worth six figures.<\/span><\/p>\n<p>He has also starred in an advert promoting BEST Breakfast, a breakfast cereal fronted by YouTube group The Sidemen, while he has also appeared as a guest on the reboot of ITV&#8217;s darts-themed game show Bullseye.<\/p>\n<p>The Nuke has also worked alongside food delivery service Deliveroo, whom he partnered with to help select a winner for their yearly Best Kebab Award.<\/p>\n<p>Meanwhile, his deal with Target Darts, who also sponsor the likes of Rob Cross, Jock Rock and Stephen Bunting, means fans can purchase his darts merchandise. This includes his own set of darts, stems, flights, mats and more, and\u00a0<em>bet365\u00a0<\/em>report that this is currently the biggest endorsement deal in world darts.<\/p>\n<p>Additionally, he has shirt sponsors such as Prestige Building Supplies, Fan Cave Memorabilia and Falken Tyres.<\/p>\n<h2>Other Darts Players\u2019 Collaborations and Sponsorships<\/h2>\n<h4>Michael van Gerwen<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Winmau<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">All-Inkl.com<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keuken Concurrent<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Modus Events &amp; Management<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">BMW<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kempinski Hotels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make a Wish Foundation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dartshop.tv<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Play The Pro<\/span><\/li>\n<\/ul>\n<p>Another world-renowned player in the world of darts is Michael van Gerwen.<\/p>\n<p>Mighty Mike is probably the only one that can rival Littler for his high profile sponsorships, as the Dutchman is sponsored by German vehicle manufacturer BMW.<\/p>\n<p>He is also partnered with kitchen specialists Keuken Concurrent, web hosting service All-Inkl.com, Kempinski Hotels and darts event organisation company Modus Events &amp; Management.<\/p>\n<p>As for his darting sponsors, MVG is partnered with Winmau and Dartshop.tv.<\/p>\n<h4>Luke Humphries<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Modus Events &amp; Management<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Red Dragon Darts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cygroup<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Taylor Maxwell<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Redvanly<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">MyJobQuote<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Testo UK<\/span><\/li>\n<li aria-level=\"1\">Marshall Motor Group<\/li>\n<\/ul>\n<p>Current world No. 1 Humphries is also sponsored by Modus Events &amp; Management, while his darting sponsor is Red Dragon Darts.<\/p>\n<p>Marshal Motor Group have previously been listed as a sponsor of Humphries&#8217;, having supplied him with a brand new car over two years back.<\/p>\n<p>Cool Hand has previously touched on how much he&#8217;s made from brand deals in darts, stating on the\u00a0<em>JaackMaate\u00a0<\/em>podcast: &#8220;They&#8217;re paying you like five, 10 grand for each sponsor, you&#8217;re kind of getting \u00a330\/40,000 on your shirt before you&#8217;ve even thrown a dart!<\/p>\n<p>&#8220;This was like seven years ago. That&#8217;s already a year&#8217;s salary, without winning anything!&#8221;<\/p>\n<h4>Nathan Aspinall<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TIMCO<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">IVG<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Christophe Duchamp<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target Darts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Phatlads Competitions<\/span><\/li>\n<li aria-level=\"1\">FuelhubUK<\/li>\n<\/ul>\n<p>Aspinall joins Littler as one of the main faces on Target Darts&#8217; roster.<\/p>\n<p>He also works alongside FuelhubUK, a meal prep company that offers high protein meals, IVG Premium E Liquids, a well known vaping company, as well as Christophe Duchamp, a luxury watch brand.<\/p>\n<p>The Asp is also partnered with Phatlads Competitions, who run competitions for fans to win big prizes at low costs.<\/p>\n<h4>Gerwyn Price<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TuffStuff Workwear<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jasic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dragons RFC<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Valley Water Services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mpower Competitions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Red Dragon Darts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vansdirect<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stevly Windows<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CCF<\/span><\/li>\n<li aria-level=\"1\">Marshall Motor Group<\/li>\n<\/ul>\n<p>Welsh darting star Gerwyn Price has several sponsorship deals, with the main partnerships including rugby club Dragons RFC, darts manufacturers Red Dragon Darts and workwear brand TuffStuff Workwear.<\/p>\n<p>He, like Humphries, has previously worked with Marshall Motor Group, with their logo featuring on his jerseys in the past.<\/p>\n<p>Other sponsors include Valley Water Services, Jasic, Stevly Windows, Mpower Competitions and Vansdirect.<\/p>\n<h4>Rob Cross<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target Darts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Namos Solutions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">RBS Scaffolding Services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jennings Bet<\/span><\/li>\n<\/ul>\n<p>Voltage is another who is part of the Target Darts team, with his branded merchandise available to purchase on their website.<\/p>\n<p>His page mentions Namos Solutions, RBS Scaffolding Services and Jennings Bet as partners &#8211; low profile brands in comparison to those who work with Littler.<\/p>\n<h4>Stephen Bunting<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SGD Fire Protection Ltd<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stealth Competitions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target Darts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Golden Egg<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inglenook Inns &amp; Taverns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mangan Developments<\/span><\/li>\n<\/ul>\n<p>Another member of the Target Darts team is fan favourite Stephen Bunting.<\/p>\n<p>His main sponsors include SGD Fire Protection Ltd, who feature on his playing shirts and social media, Stealth Competitions, Golden Egg, Inglenook Inns &amp; Taverns and Mangan Developments.<\/p>\n<p>Again, the majority of these brands are mostly unknown in the UK.<\/p>\n<h4>Chris Dobey<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target Darts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Megatech Projects<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Martec Engineering Ltd<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Angelwax Limited<\/span><\/li>\n<\/ul>\n<p>Hollywood is a Target Darts athlete just like Littler, but like Bunting, Aspinall, Cross and co., his sponsorship deals don&#8217;t come close to the youngsters in terms of publicity.<\/p>\n<p><a href=\"https:\/\/www.sportscasting.com\/uk\/news\/chris-dobey-net-worth-endorsements-titles\/\">Chris Dobey&#8217;s net worth<\/a> is reportedly over \u00a31m, and his endorsements include Megatech Projects, Martec Engineering and Angelwax Limited, which are, once again, relatively unknown brands to the majority of the public.<\/p>\n<p><i><span style=\"font-weight: 400;\">Note: It remains unclear whether all partnerships\/collaborations are currently active.<\/span><\/i><\/p>\n<h2>Littler Leads The Way With High Profile Brand Deals<\/h2>\n<p>Undoubtedly, when comparing Littler&#8217;s sponsorships to the seven other darts players that played in this year&#8217;s Premier League, his brand deals are with much more high profile companies.<\/p>\n<p>Although there is no official data in terms of how much each player makes from their respective brand deals, it&#8217;s safe to assume that The Nuke will be earning a significant amount more than his peers away from the oche.<\/p>\n<p>His latest deal with McDonald&#8217;s once again highlights the power of building a brand on social media, with Littler likely being the preferred candidate for brand deals with major companies due to his massive presence online.<\/p>\n<p>The youngster boasts over 1.9 million followers on Instagram and actively collaborates with influencers such as AngryGinge, with Van Gerwen following as the second most followed darts player with only 636,000 followers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Luke Littler has teamed up with major fast food chain McDonald&#8217;s to help promote their new &#8216;Big Arch&#8217; burger, adding to his growing list of collaborations and sponsorships. Luke Littler Stars In McDonald&#8217;s Collaboration Reigning PDC World Darts champion Luke Littler has helped with the launch of the new &#8216;Big Arch&#8217; burger at McDonald&#8217;s. Littler [&hellip;]<\/p>\n","protected":false},"author":348,"featured_media":20536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[237],"tags":[],"class_list":["post-53096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-darts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Luke Littler McDonald&#039;s Collab: Comparing His Deals With Other Darts Stars<\/title>\n<meta name=\"description\" content=\"Luke Littler has launched a collaboration with high profile fast food chain McDonald&#039;s, but how do his brand deals compare with other darts stars.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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