{"id":55832,"date":"2025-07-15T12:31:18","date_gmt":"2025-07-15T12:31:18","guid":{"rendered":"https:\/\/www.sportscasting.com\/uk\/?p=55832"},"modified":"2025-07-15T12:31:18","modified_gmt":"2025-07-15T12:31:18","slug":"celtic-away-kit-2025-26-fans-backlash","status":"publish","type":"post","link":"https:\/\/www.sportscasting.com\/uk\/news\/celtic-away-kit-2025-26-fans-backlash\/","title":{"rendered":"Celtic Fans Furious Over Price of New Adidas 2025\/26 Away Kit Amid Transfer Drought"},"content":{"rendered":"<p><strong>Celtic fans are venting frustration over the \u00a375 Adidas 2025\/26 away kit as transfer spending stalls despite record club finances.<\/strong><\/p>\n<h2>Celtic Away Kit 2025\/26<\/h2>\n<p data-start=\"846\" data-end=\"1219\">Celtic\u2019s latest kit drop has triggered widespread anger among the club\u2019s supporters, who are increasingly frustrated at the club\u2019s priorities this summer.<\/p>\n<p data-start=\"846\" data-end=\"1219\">The unveiling of the 2025\/26 away kit \u2013 the <em data-start=\"1048\" data-end=\"1055\">sixth<\/em> merchandise launch since May \u2013 has ignited criticism among the fanbase, particularly while the club remains passive in the transfer market.<\/p>\n<p data-start=\"1221\" data-end=\"1552\">With a base price of \u00a375 and a full kit retailing at an eye-watering \u00a3185, fans have taken to social media en masse to slam what they see as tone-deaf timing from the Celtic board.<\/p>\n<p data-start=\"1221\" data-end=\"1552\">The club&#8217;s financial health is stronger than ever, with around \u00a380 million reportedly in the bank, yet transfer investment has been minimal.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">away never meant alone \ud83d\udc9a<\/p>\n<p>the Celtic FC 25\/26 away jersey is available 24.07.<a href=\"https:\/\/twitter.com\/adidasfootball?ref_src=twsrc%5Etfw\">@adidasfootball<\/a><\/p>\n<p>&mdash; Celtic Football Club (@CelticFC) <a href=\"https:\/\/twitter.com\/CelticFC\/status\/1945023048047870372?ref_src=twsrc%5Etfw\">July 15, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2 data-start=\"1221\" data-end=\"1552\">Celtic Transfers 25\/26<\/h2>\n<p data-start=\"1620\" data-end=\"1755\">So far, the club&#8217;s summer signings have hardly made headlines. Here\u2019s a full rundown of Celtic\u2019s 2025 summer transfer spend so far:<\/p>\n<ul data-start=\"1757\" data-end=\"2042\">\n<li data-start=\"1757\" data-end=\"1796\">\n<p data-start=\"1759\" data-end=\"1796\"><strong data-start=\"1759\" data-end=\"1777\">Kieran Tierney<\/strong> \u2013 Arsenal \u2013 <em data-start=\"1790\" data-end=\"1796\">Free<\/em><\/p>\n<\/li>\n<li data-start=\"1797\" data-end=\"1846\">\n<p data-start=\"1799\" data-end=\"1846\"><strong data-start=\"1799\" data-end=\"1816\">Isaac English<\/strong> \u2013 Greenock Morton \u2013 <em data-start=\"1837\" data-end=\"1846\">\u00a350,000<\/em><\/p>\n<\/li>\n<li data-start=\"1847\" data-end=\"1884\">\n<p data-start=\"1849\" data-end=\"1884\"><strong data-start=\"1849\" data-end=\"1864\">Ross Doohan<\/strong> \u2013 Aberdeen \u2013 <em data-start=\"1878\" data-end=\"1884\">Free<\/em><\/p>\n<\/li>\n<li data-start=\"1885\" data-end=\"1941\">\n<p data-start=\"1887\" data-end=\"1941\"><strong data-start=\"1887\" data-end=\"1906\">Benjamin Nygren<\/strong> \u2013 FC Nordsj\u00e6lland \u2013 <em data-start=\"1927\" data-end=\"1941\">\u00a31.3 million<\/em><\/p>\n<\/li>\n<li data-start=\"1942\" data-end=\"1990\">\n<p data-start=\"1944\" data-end=\"1990\"><strong data-start=\"1944\" data-end=\"1961\">Callum Osmand<\/strong> \u2013 Fulham \u2013 <em data-start=\"1973\" data-end=\"1990\">Development fee<\/em><\/p>\n<\/li>\n<li data-start=\"1991\" data-end=\"2042\">\n<p data-start=\"1993\" data-end=\"2042\"><strong data-start=\"1993\" data-end=\"2011\">Hayato Inamura<\/strong> \u2013 Albirex Niigata \u2013 <em data-start=\"2032\" data-end=\"2042\">\u00a3250,000<\/em><\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"2044\" data-end=\"2193\">Celtic Kit Release: Fan Reactions<\/h2>\n<p data-start=\"2246\" data-end=\"2607\">Celtic supporters wasted no time roasting the launch across social platforms.<\/p>\n<p data-start=\"2246\" data-end=\"2607\">Comments ranged from the sarcastic: \u201cI\u2019ll monitor this top, show interest, but not buy\u201d, to more pointed digs at the club&#8217;s financial management.<\/p>\n<p data-start=\"2246\" data-end=\"2607\">One fan fumed, <em data-start=\"2483\" data-end=\"2607\">&#8220;Absolutely no shame. Peddling shirt after shirt and sitting on the money, making sure the big shareholder bonus is paid.&#8221;<\/em><\/p>\n<p data-start=\"2609\" data-end=\"2680\">Another added, <em data-start=\"2624\" data-end=\"2680\">&#8220;Announce a new signing, and we\u2019ll consider buying it!&#8221;<\/em><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Celtic using Larsson to promote the new away kit <a href=\"https:\/\/t.co\/W5p2Zy46SL\">pic.twitter.com\/W5p2Zy46SL<\/a><\/p>\n<p>&mdash; C (@_CM_67_) <a href=\"https:\/\/twitter.com\/_CM_67_\/status\/1945037756331123080?ref_src=twsrc%5Etfw\">July 15, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2 data-start=\"2609\" data-end=\"2680\">Henrik Larsson Stars in Celtic Kit Promo<\/h2>\n<p data-start=\"2810\" data-end=\"3060\">In a bid to soften the blow, Celtic rolled out a nostalgic promo video featuring club legend Henrik Larsson, alongside Charlie Mulgrew, John Collins and other familiar faces.<\/p>\n<p data-start=\"2810\" data-end=\"3060\">But even the King of Kings may not be enough to offset fan frustration.<\/p>\n<p data-start=\"3062\" data-end=\"3444\">This launch follows other recent Adidas releases, including the controversial Celtic third kit, which was widely panned by supporters.<\/p>\n<p data-start=\"3062\" data-end=\"3444\">Comments ranged from <em data-start=\"3222\" data-end=\"3262\">&#8220;It\u2019s like the printer ran out of ink&#8221;<\/em> to <em data-start=\"3266\" data-end=\"3290\">&#8220;It looks inside out.&#8221;<\/em><\/p>\n<p data-start=\"3062\" data-end=\"3444\">You can read more about that backlash in our full breakdown of <a class=\"cursor-pointer\" href=\"https:\/\/www.sportscasting.com\/uk\/news\/new-celtic-third-kit-fans-react-angrily-on-social-media\/\" target=\"_new\" rel=\"noopener\" data-start=\"3329\" data-end=\"3443\">Celtic fans letting rip on social media over the new third kit<\/a>.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">everywhere we go \ud83d\udc9a<\/p>\n<p>the new Celtic 25\/26 away jersey, available 24.07 <a href=\"https:\/\/twitter.com\/adidasfootball?ref_src=twsrc%5Etfw\">@adidasfootball<\/a><\/p>\n<p>&mdash; Celtic Football Club (@CelticFC) <a href=\"https:\/\/twitter.com\/CelticFC\/status\/1945015679503278268?ref_src=twsrc%5Etfw\">July 15, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2 data-start=\"3826\" data-end=\"3871\">Will the Celtic Kit Backlash Affect Adidas Sales?<\/h2>\n<p data-start=\"3873\" data-end=\"4163\">That remains to be seen. The relationship between the board and fans feels increasingly strained, and patience is wearing thin.<\/p>\n<p data-start=\"3873\" data-end=\"4163\">What is for sure is that Celtic\u2019s long-term Adidas deal is generating huge revenue for the board, with a ten-year agreement seeing the club take a bigger cut of merchandise profits.<\/p>\n<p data-start=\"3873\" data-end=\"4163\">The home kit, also priced at \u00a375, has sold well. Still, supporters clearly want to see those profits reinvested into the squad.<\/p>\n<p data-start=\"4217\" data-end=\"4404\">With the new SPL campaign just weeks away, the pressure is mounting on the Parkhead hierarchy, with fans expecting reinforcements.<\/p>\n<p data-start=\"4406\" data-end=\"4610\">If you\u2019re looking to back Celtic or any SPL team this season, make sure to check out the <a class=\"cursor-pointer\" href=\"https:\/\/www.sportscasting.com\/uk\/betting-sites\/new\/\" target=\"_new\" rel=\"noopener\" data-start=\"4506\" data-end=\"4578\">best new betting sites<\/a> for the latest offers and odds.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celtic fans are venting frustration over the \u00a375 Adidas 2025\/26 away kit as transfer spending stalls despite record club finances. Celtic Away Kit 2025\/26 Celtic\u2019s latest kit drop has triggered widespread anger among the club\u2019s supporters, who are increasingly frustrated at the club\u2019s priorities this summer. The unveiling of the 2025\/26 away kit \u2013 the [&hellip;]<\/p>\n","protected":false},"author":349,"featured_media":55843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-55832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-football"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Celtic Away Kit 2025\/26: Fans Slam Club Over New \u00a375 Adidas Kit<\/title>\n<meta name=\"description\" content=\"Celtic fans are venting frustration over the \u00a375 Adidas 2025\/26 away kit as transfer spending stalls despite record club finances.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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