{"id":72874,"date":"2025-12-10T14:27:32","date_gmt":"2025-12-10T14:27:32","guid":{"rendered":"https:\/\/www.sportscasting.com\/uk\/?p=72874"},"modified":"2025-12-10T14:27:32","modified_gmt":"2025-12-10T14:27:32","slug":"allwyn-to-accelerate-global-growth-after-success-of-f1-and-mclaren-sponsorships","status":"publish","type":"post","link":"https:\/\/www.sportscasting.com\/uk\/news\/allwyn-to-accelerate-global-growth-after-success-of-f1-and-mclaren-sponsorships\/","title":{"rendered":"Allwyn To Accelerate Global Growth After Success Of F1 And McLaren Sponsorships"},"content":{"rendered":"<p><strong>International lottery group Allwyn has celebrated a big win of a different kind this week after Lando Norris became the 2025 Formula 1 World Drivers\u2019 Champion.<\/strong><\/p>\n<p>Allwyn were the <a href=\"https:\/\/www.allwyn.com\/sponsorships\/mclaren\">official team sponsors for McLaren<\/a> through a season in which it also kicked-off a multi-year partnership with Formula 1.<\/p>\n<p>In a new strategic move to help drive home its global appeal, <a href=\"https:\/\/www.allwyn.com\/news\/allwyn-appoints-tatiana-jouanneau-as-group-chief-brand-officer\">Allwyn has appointed Tatiana Jouanneau<\/a> as Group Chief Brand Officer.<\/p>\n<h2>Allwyn\u2019s Global Powerplay<\/h2>\n<p>The operator of the UK national lottery announced in October that it is merging with Athens-based gaming company OPAP.<\/p>\n<p>The business <a href=\"https:\/\/www.allwyn.com\/news\/business-combination-of-allwyn-and-opap-creating-the-2nd-largest-listed-lottery-and-gaming-operator-globally\">combination of\u00a0Allwyn and OPAP<\/a> will create the second largest listed lottery and gaming operator globally worth in the region of \u20ac16 billion.<\/p>\n<figure id=\"attachment_72876\" aria-describedby=\"caption-attachment-72876\" style=\"width: 560px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-medium wp-image-72876\" src=\"https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/12\/Tatiana-Jouanneau-Allwyn-560x373.jpg\" alt=\"Tatiana Jouanneau, Allwyn\" width=\"560\" height=\"373\" srcset=\"https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/12\/Tatiana-Jouanneau-Allwyn-560x373.jpg 560w, https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/12\/Tatiana-Jouanneau-Allwyn-924x616.jpg 924w, https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/12\/Tatiana-Jouanneau-Allwyn-350x233.jpg 350w, https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/12\/Tatiana-Jouanneau-Allwyn-768x512.jpg 768w, https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/12\/Tatiana-Jouanneau-Allwyn.jpg 1200w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><figcaption id=\"caption-attachment-72876\" class=\"wp-caption-text\">Tatiana Jouanneau, Allwyn&#8217;s newly appointed Group Chief Brand Officer<\/figcaption><\/figure>\n<p>\u201cI\u2019m honoured to be joining Allwyn at such a\u00a0dynamic stage in its evolution,\u201d said Jouanneau, who has worked with high-profile brands such as Logitech, Duracell and Procter &amp; Gamble.<\/p>\n<p>\u201cOver the next few years, Allwyn will continue on its exciting journey of growth, and I am eager to help shape a\u00a0global brand that connects deeply with players and partners alike.\u201d<\/p>\n<h2>Double World Champions McLaren<\/h2>\n<p>It was a stellar year for McLaren and, by association, Allwyn too.<\/p>\n<p>Lando Norris had to negotiate a tense weekend in Abu Dhabi before clinching his first World Drivers\u2019 Championship with a third-place finish in the final race of the season.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-72875\" src=\"https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/12\/Allwyn-and-McLaren-560x373.jpg\" alt=\"Allwyn and McLaren\" width=\"560\" height=\"373\" srcset=\"https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/12\/Allwyn-and-McLaren-560x373.jpg 560w, https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/12\/Allwyn-and-McLaren-924x616.jpg 924w, https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/12\/Allwyn-and-McLaren-350x233.jpg 350w, https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/12\/Allwyn-and-McLaren-768x512.jpg 768w, https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/12\/Allwyn-and-McLaren.jpg 1200w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/p>\n<p>He became the 11<sup>th<\/sup> British winner of motorsport\u2019s most prestigious title and just the 35<sup>th<\/sup> in the sport\u2019s 75-year history.<\/p>\n<p>McLaren lifted the F1 World Constructors\u2019 Championship for a second year in a row after gaining an uncatchable lead following the Singapore Grand Prix.<\/p>\n<p>That sealed the team\u2019s 10<sup>th<\/sup> championship in style with six races still to run.<\/p>\n<h2>Allwyn And McLaren\u2019s Scratch Car<\/h2>\n<p>Unveiling the world\u2019s first Scratch Car was among several eye-catching initiatives launched by Allwyn and McLaren during the F1 season.<\/p>\n<p>Australian driver Oscar Piastri was on hand at the Las Vegas Grand Prix to unveil the life-size model of a McLaren F1 car.<\/p>\n<figure id=\"attachment_72877\" aria-describedby=\"caption-attachment-72877\" style=\"width: 560px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-medium wp-image-72877\" src=\"https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/12\/Piastri-560x373.png\" alt=\"Oscar Piastri\" width=\"560\" height=\"373\" srcset=\"https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/12\/Piastri-560x373.png 560w, https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/12\/Piastri-924x616.png 924w, https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/12\/Piastri-350x233.png 350w, https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/12\/Piastri-768x512.png 768w, https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/12\/Piastri.png 1200w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><figcaption id=\"caption-attachment-72877\" class=\"wp-caption-text\">Mclaren driver Oscar Piastri with Allwyn&#8217;s Scratch Car<\/figcaption><\/figure>\n<p>Paper artist and sculptor Florian Weber was commissioned to hand-build the unique play on popular scratch cards.<\/p>\n<p>There were several McLaren-themed prizes up for grabs with 970 scratchable panels for visitors to attack.<\/p>\n<p>Fans could also visit a version on social media, with the chance to win a day out at the McLaren Technology Centre in Woking.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>International lottery group Allwyn has celebrated a big win of a different kind this week after Lando Norris became the 2025 Formula 1 World Drivers\u2019 Champion. Allwyn were the official team sponsors for McLaren through a season in which it also kicked-off a multi-year partnership with Formula 1. In a new strategic move to help [&hellip;]<\/p>\n","protected":false},"author":457,"featured_media":72886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2039,892],"tags":[2056,2057,835,791,752],"class_list":["post-72874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting-news","category-formula-1","tag-allwyn","tag-f1-drivers-championship","tag-formula-1","tag-lando-norris","tag-mclaren"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Allwyn Looking To Build On Success Of McLaren F1 Partnership<\/title>\n<meta name=\"description\" content=\"Allwyn has appointed Tatiana Jouanneau as Group Chief Brand Officer to help drive home the global appeal gained from its sponsorships in F1\" \/>\n<meta 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Munro","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/12\/avatar_user_457_1765214917-96x96.jpg","url":"https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/12\/avatar_user_457_1765214917-96x96.jpg","contentUrl":"https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/12\/avatar_user_457_1765214917-96x96.jpg","caption":"Jim Munro"},"description":"Jim Munro has been a sports journalist for over 30 years, working as a reporter and Football Editor of The Sunday Times through four World Cups and four European Championships, before moving to The Sun as its Digital Sports Editor. As well as gaining exclusive interviews across Football, Boxing and Formula 1, he has extensive knowledge of the sports gambling industry and worked on the launch of Virgin Bet with Gamesys, ahead of spending five years as Head of Editorial at LiveScore. Jim served as a committee member of the Sports Journalists' Association for four years and had a column 'Speaking Personally' in West Ham's match programme for several seasons. He is a regular contributor to sports podcasts including Stop! Hammer Time.","sameAs":["https:\/\/www.instagram.com\/jim_munro\/","https:\/\/www.linkedin.com\/in\/jim-munro-munromedia\/","https:\/\/uk.pinterest.com\/JamesMunro\/","https:\/\/x.com\/https:\/\/x.com\/JimMunro","https:\/\/www.youtube.com\/@BadLadDad","https:\/\/en.wikipedia.org\/wiki\/Jim_Munro_(journalist)"],"url":"https:\/\/www.sportscasting.com\/uk\/author\/jimmunro\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sportscasting.com\/uk\/wp-json\/wp\/v2\/posts\/72874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sportscasting.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sportscasting.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sportscasting.com\/uk\/wp-json\/wp\/v2\/users\/457"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sportscasting.com\/uk\/wp-json\/wp\/v2\/comments?post=72874"}],"version-history":[{"count":6,"href":"https:\/\/www.sportscasting.com\/uk\/wp-json\/wp\/v2\/posts\/72874\/revisions"}],"predecessor-version":[{"id":72887,"href":"https:\/\/www.sportscasting.com\/uk\/wp-json\/wp\/v2\/posts\/72874\/revisions\/72887"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sportscasting.com\/uk\/wp-json\/wp\/v2\/media\/72886"}],"wp:attachment":[{"href":"https:\/\/www.sportscasting.com\/uk\/wp-json\/wp\/v2\/media?parent=72874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sportscasting.com\/uk\/wp-json\/wp\/v2\/categories?post=72874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sportscasting.com\/uk\/wp-json\/wp\/v2\/tags?post=72874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}