{"id":73513,"date":"2025-12-15T14:27:27","date_gmt":"2025-12-15T14:27:27","guid":{"rendered":"https:\/\/www.sportscasting.com\/uk\/?p=73513"},"modified":"2025-12-15T14:30:15","modified_gmt":"2025-12-15T14:30:15","slug":"bournemouth-first-to-kick-betting-sponsor-from-shirt-as-vitality-replace-bj88-next-season","status":"publish","type":"post","link":"https:\/\/www.sportscasting.com\/uk\/news\/bournemouth-first-to-kick-betting-sponsor-from-shirt-as-vitality-replace-bj88-next-season\/","title":{"rendered":"Bournemouth First To Kick Betting Sponsor From Shirt As Vitality Replace BJ88 Next Season"},"content":{"rendered":"<p><strong>Bournemouth have become the first Premier League club to announce a change of front-of-shirt sponsor for next season.<\/strong><\/p>\n<p>The Cherries, who face a <a href=\"https:\/\/www.sportscasting.com\/uk\/news\/man-utd-vs-bournemouth-betting-tip-monday-15th-december-2025\/\">tough trip to Manchester United this evening<\/a>, presently have the name of Asian online betting and gaming company BJ88 emblazoned across their kit.<\/p>\n<p><a href=\"https:\/\/www.premierleague.com\/en\/news\/3147426\">Premier League clubs<\/a> voted in favour of a self-imposed ban on having gambling companies on the front of their first team shirts from the start of the 2026-27 season.<\/p>\n<p>That has left 11 top-flight clubs seeking a new sponsor and Bournemouth haven\u2019t had to look too far.<\/p>\n<h2>Bournemouth Step Up With Vitality<\/h2>\n<p>Health and life insurer Vitality will take over as <a href=\"https:\/\/www.afcb.co.uk\/news\/2025\/december\/12\/afc-bournemouth-proud-to-announce-vitality-as-front-of-shirt-sponsor\/\">Bournemouth\u2019s front of shirt sponsor<\/a> for next season, building on their long-standing partnership.<\/p>\n<p>Vitality took on the naming rights for the club\u2019s Dean Court home in 2015 when the Cherries were first promoted to the Premier League.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">After ten years of partnership, there is some exciting news at Vitality Stadium&#8230; \ud83c\udf52 <a href=\"https:\/\/t.co\/1WSwnQPnMS\">pic.twitter.com\/1WSwnQPnMS<\/a><\/p>\n<p>\u2014 AFC Bournemouth \ud83c\udf52 (@afcbournemouth) <a href=\"https:\/\/twitter.com\/afcbournemouth\/status\/1999388763575730314?ref_src=twsrc%5Etfw\">December 12, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Now in addition to playing at the Vitality Stadium, Bournemouth\u2019s players will carry the name of their Official Wellness Partner across their chests from the start of 2026-27.<\/p>\n<p>Bournemouth\u2019s Commercial Director, Rob Mitchell, said: \u201cWe are incredibly proud to strengthen our partnership with Vitality.<\/p>\n<p>\u201cOver the past decade, Vitality has become synonymous with AFC Bournemouth and our commitment to promoting health, wellbeing and positive community impact.\u201d<\/p>\n<h2>Premier League Clubs Who Need A New Shirt Sponsor For 2026-27<\/h2>\n<p>With Bournemouth announcing that Vitality will be their new shirt sponsor, there are 10 more Premier League clubs who need to act.<\/p>\n<p>Aston Villa (Betano), Brentford (Hollywood Bet), Nottingham Forest (Bally\u2019s) and West Ham (Boyle Sports) carry the names of fully licensed UK operators.<\/p>\n<p>Burnley (96.com), Crystal Palace (Net88), Everton (Stake.com), Fulham (SBOTOP), Sunderland (W88) and Wolves (DeBet) all advertise operators from outside of the UK.<\/p>\n<figure id=\"attachment_73522\" aria-describedby=\"caption-attachment-73522\" style=\"width: 560px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-medium wp-image-73522\" src=\"https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/12\/Jordan-Pickford-560x373.jpg\" alt=\"Jordan Pickford\" width=\"560\" height=\"373\" srcset=\"https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/12\/Jordan-Pickford-560x373.jpg 560w, https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/12\/Jordan-Pickford-924x616.jpg 924w, https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/12\/Jordan-Pickford-350x233.jpg 350w, https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/12\/Jordan-Pickford-768x512.jpg 768w, https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/12\/Jordan-Pickford.jpg 1200w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><figcaption id=\"caption-attachment-73522\" class=\"wp-caption-text\">Everton goalkeeper Jordan Pickford in his Stake-sponsored shirt<\/figcaption><\/figure>\n<p>Everton have appointed the US-based Range Sports agency to help their search.<\/p>\n<p>The club\u2019s present deal with online casino company Stake is understood to be worth around \u00a310 million per season.<\/p>\n<p>Range previously helped Manchester City link up with digital solutions company Veritran, who became the club\u2019s Official Fan Identity Partner at the start of this year.<\/p>\n<p>West Ham replaced Betway at the start of 2025-26 with another betting company, Boyle Sports, who paid around \u00a312.5 million for the one-season deal.<\/p>\n<h2>New Deals For Arsenal And Chelsea<\/h2>\n<p>Arsenal have announced a <a href=\"https:\/\/www.arsenal.com\/news\/deel-and-arsenal-agree-multi-year-partnership\">multi-year partnership with Deel<\/a>, making the American company the club\u2019s Official HR Platform.<\/p>\n<p>It is also expected that Deel will replace the controversial Visit Rwanda shirt sleeve sponsorship which expires next June after an eight year run.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-73517\" src=\"https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/12\/Arsenal-and-Deel-560x325.jpg\" alt=\"\" width=\"560\" height=\"325\" srcset=\"https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/12\/Arsenal-and-Deel-560x325.jpg 560w, https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/12\/Arsenal-and-Deel-924x536.jpg 924w, https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/12\/Arsenal-and-Deel-350x203.jpg 350w, https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/12\/Arsenal-and-Deel-768x445.jpg 768w, https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/12\/Arsenal-and-Deel.jpg 1000w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/p>\n<p>Chelsea have played this season without a sponsor for the front of their shirts but are close to agreeing a deal according to a <a href=\"https:\/\/www.bbc.co.uk\/sport\/football\/articles\/cdrnnzed078o\">BBC report<\/a>.<\/p>\n<p>The club have placed a commercial value of \u00a365 million on its shirt front and is also looking for a new sleeve sponsor.<\/p>\n<p>The present sleeve deal with Vietnamese tech firm FTP Corporation is for this season only.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bournemouth have become the first Premier League club to announce a change of front-of-shirt sponsor for next season. The Cherries, who face a tough trip to Manchester United this evening, presently have the name of Asian online betting and gaming company BJ88 emblazoned across their kit. Premier League clubs voted in favour of a self-imposed [&hellip;]<\/p>\n","protected":false},"author":457,"featured_media":73516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2039],"tags":[2085,141,2084,2083,2086],"class_list":["post-73513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting-news","tag-2026-27","tag-bournemouth","tag-front-of-shirt-sponsor","tag-shirt-sponsor","tag-vitality"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vitality To Take Over From BJ88 As Bournemouth Shirt Sponsor<\/title>\n<meta name=\"description\" content=\"Bournemouth are the first Premier League club to announce a change of front-of-shirt sponsor, removing a betting company for 2026-27\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sportscasting.com\/uk\/wp-json\/wp\/v2\/posts\/73513\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vitality To Take Over From BJ88 As Bournemouth Shirt Sponsor\" \/>\n<meta property=\"og:description\" content=\"Bournemouth are the first Premier League club to announce a change of front-of-shirt sponsor, removing a betting company for 2026-27\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sportscasting.com\/uk\/news\/bournemouth-first-to-kick-betting-sponsor-from-shirt-as-vitality-replace-bj88-next-season\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportscasting UK\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-15T14:27:27+00:00\" \/>\n<meta property=\"article:modified_time\" 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