{"id":75637,"date":"2026-01-07T19:00:47","date_gmt":"2026-01-07T19:00:47","guid":{"rendered":"https:\/\/www.sportscasting.com\/uk\/?p=75637"},"modified":"2026-01-07T19:00:47","modified_gmt":"2026-01-07T19:00:47","slug":"midnite-live-racing-snooker-sponsorships","status":"publish","type":"post","link":"https:\/\/www.sportscasting.com\/uk\/news\/midnite-live-racing-snooker-sponsorships\/","title":{"rendered":"Midnite Challenging Betting Big Guns With 24\/7 Live Racing And Snooker Campaign"},"content":{"rendered":"

Midnite has set out its stall for 2026 with a raft of new content from Sports Information Services (SIS) including 24\/7 live racing and esports.<\/strong><\/p>\n

The UK betting and casino platform has also upped its snooker game, with a fan campaign leveraging its official sponsorship deals<\/a> within the sport.<\/p>\n

Midnite\u2019s hierarchy has made no secret of the platform\u2019s ambition to claim a place alongside traditional betting giants such as bet365 and Sky Bet.<\/p>\n

The challenger brand\u2019s vice-president of growth, Jonathan Shaw, has compared their push for a share of the online betting market to the likes of Monzo and Revolut, successful newcomers in the digital banking world.<\/p>\n

Live Racing 24\/7 And Competitive Gaming<\/h2>\n

A new partnership for 2026 with SIS sees Midnite integrate the supplier\u2019s 24\/7 Live racing and Competitive Gaming<\/a> content into its sportsbook.<\/p>\n

The deal gives Midnite access to over 60,000 live horse racing and greyhound meetings every year from 170 racecourses and tracks around the globe.<\/p>\n

\"SIS<\/p>\n

It has also gone live with SIS Competitive Gaming which includes 225,000 eSoccer and eBasketball matches from the H2H Global Gaming League.<\/p>\n

SIS\u2019s Competitive Gaming product holds the Esports Integrity Commission\u2019s Gold Standard, adding credibility to the expanded offering.<\/p>\n

Building A Top-Tier Sportsbook<\/h2>\n

Zach Amin, vice-president of sportsbook at Midnite, doubled down on the digital platform\u2019s ambition.<\/p>\n

\u201cSIS live racing and H2H Global Gaming League offer an ideal fit for our platform and our players,\u201d he said.<\/p>\n

\u201cWe are focused on building a top-tier sportsbook, and the ability to deliver engaging, round-the-clock betting opportunities plays a key role in that.\u201d<\/p>\n

Fan Engagement Through Snooker Sponsorships<\/h2>\n

Midnite has expanded its partnership with the World Snooker Tour (WST) for 2026.<\/p>\n

It will operate as official UK betting and casino partner for two major tournaments.<\/p>\n

April\u2019s World Snooker Championship will see Midnite resume the role that it first occupied last year.<\/p>\n

The platform has also stepped up to the table for this weekend\u2019s Johnstone’s Paint Masters at Alexandra Palace.<\/p>\n

That ensures a significant presence at two of snooker\u2019s coveted Triple Crown events.<\/p>\n