{"id":76808,"date":"2026-01-16T05:36:38","date_gmt":"2026-01-16T05:36:38","guid":{"rendered":"https:\/\/www.sportscasting.com\/uk\/?p=76808"},"modified":"2026-01-16T09:15:29","modified_gmt":"2026-01-16T09:15:29","slug":"2026-world-cup-betting-first-time-bettors","status":"publish","type":"post","link":"https:\/\/www.sportscasting.com\/uk\/news\/2026-world-cup-betting-first-time-bettors\/","title":{"rendered":"Will You Make Your World Cup Debut? Summer Tournament To See Surge Of First Time Bettors"},"content":{"rendered":"

We should witness a surge of first-time bettors during the 2026 World Cup according to research issued by Paysafe, with 19% of general consumers placing their first ever online bet on the summer tournament. \u00a0<\/strong><\/p>\n

In the US alone that estimate rises to 29% with Mexico not far behind on 26%.<\/p>\n

The figures come from a wider World Cup report<\/a> produced by global payments company Paysafe that is headquartered in London.<\/p>\n

The research document titled All The Ways Players Pay<\/a> interacted with customers worldwide to gather intel on how fans will watch, bet and pay during football\u2019s showpiece event.<\/p>\n

Gaining A Global View<\/h2>\n

Paysafe surveyed 3,850 respondents who had expressed interest in following this year\u2019s World Cup being hosted in the US, Canada and Mexico.<\/p>\n

The research targeted consumers in key regulated sports-betting markets across North America, Europe and Latin America.<\/p>\n

As well as asking about betting intentions, the survey also covered travel, digital experiences and preferred payment methods.<\/p>\n

Betting On The 2026 World Cup<\/h2>\n

Nearly two thirds of respondents said they intended to place a bet on the World Cup, either online or via a mobile app.<\/p>\n

\"World<\/p>\n

The 60% who said they would be placing a wager comprised of 41% who said they had also bet previously and 19% who revealed it would be the first time they would be betting online.<\/p>\n

The numbers for potential first-time bettors were much higher in the US (29%) and Mexico (26%) showing huge potential for operators in those host countries.<\/p>\n

Passive interest holds some strong value too, as from the respondents who do not follow football regularly, 49% said they still anticipated placing bets on the tournament.<\/p>\n

Timing Is Everything<\/h2>\n

Match-day is the key focus point for those planning to place a bet.<\/p>\n

Only 36% intend to bet before the day of a game with 64% preferring to wait until closer to kick-off.<\/p>\n

\"World<\/p>\n

Factors at play here are waiting for updated team news and form guides before committing to a wager.<\/p>\n

It also adds to the match-day excitement with 8% saying they would be waiting until a few minutes before the game starts before making final selections.<\/p>\n

Increase In Betting Activity<\/h2>\n

From those who intend to place a bet, 37% say they anticipate placing more wagers than usual.<\/p>\n

A further 55% expect to at least match their regular levels of engagement with just 4% saying they may cool their interest, with a further 4% uncertain of their plans at this stage.<\/p>\n

In the US alone the figure for bettors saying they would be increasing their activity jumped to 51%.<\/p>\n

\"World<\/p>\n

There were some interesting side notes regarding potential engagement.<\/p>\n

Joining a group bet pool or pot was of interest to 60% of respondents and 54% said they would be more active if they had extra money.<\/p>\n

Both of those highlight to betting operators a desire for community-based experiences and promotional offers within the boundaries of responsible gambling.<\/p>\n

Challenge For UK Betting Companies<\/h2>\n

Another report has highlighted the challenge UK betting operators face<\/a> when presenting the 2026 World Cup.<\/p>\n

Spotlight Sports Group conducted its own major survey <\/a>into potential World Cup betting.<\/p>\n

\"Spotlight<\/p>\n

Games will be kicking-off at unsociable hours for the UK audience, who will be watching from home on TV or streaming services rather than at pubs and outdoor screenings.<\/p>\n

That lack of social element is likely to see fans turn to social media and betting sites for community engagement.<\/p>\n

Spotlight\u2019s recommendation is that betting operators should create their own live community experience through trusted, expert-led content.<\/p>\n

Betting Companies To Stream World Cup Games Live<\/h2>\n

In a huge boost for UK operators it was announced this week that they will have the opportunity to stream World Cup matches live<\/a>.<\/p>\n

FIFA have agreed a deal with Stats Perform to become\u00a0official betting data and betting streaming rights<\/a>\u00a0distributor for football\u2019s governing body.<\/p>\n

That gives licensed bookmakers the chance to keep users engaged with their digital products, enhancing the live action with their latest in-play offers and promotions.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

We should witness a surge of first-time bettors during the 2026 World Cup according to research issued by Paysafe, with 19% of general consumers placing their first ever online bet on the summer tournament. \u00a0 In the US alone that estimate rises to 29% with Mexico not far behind on 26%. The figures come from […]<\/p>\n","protected":false},"author":457,"featured_media":76817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2039],"tags":[],"class_list":["post-76808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting-news"],"acf":[],"yoast_head":"\n2026 World Cup To See Surge Of First Time Bettors<\/title>\n<meta name=\"description\" content=\"Research issued by Paysafe shows 19% of consumers will be placing their first ever online bet on the summer tournament\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sportscasting.com\/uk\/wp-json\/wp\/v2\/posts\/76808\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2026 World Cup To See Surge Of First Time Bettors\" \/>\n<meta property=\"og:description\" content=\"Research issued by Paysafe shows 19% of consumers will be placing their first ever online bet on the summer tournament\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sportscasting.com\/uk\/news\/2026-world-cup-betting-first-time-bettors\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportscasting UK\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-16T05:36:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-16T09:15:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sportscasting.com\/uk\/wp-content\/uploads\/sites\/3\/2026\/01\/Paysafe-World-Cup-research.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jim Munro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/x.com\/JimMunro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Munro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sportscasting.com\\\/uk\\\/news\\\/2026-world-cup-betting-first-time-bettors\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sportscasting.com\\\/uk\\\/news\\\/2026-world-cup-betting-first-time-bettors\\\/\"},\"author\":{\"name\":\"Jim Munro\",\"@id\":\"https:\\\/\\\/www.sportscasting.com\\\/uk\\\/#\\\/schema\\\/person\\\/47438a3c26fef3bade53123a9892c57d\"},\"headline\":\"Will You Make Your World Cup Debut? 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