{"id":78687,"date":"2026-01-28T15:22:42","date_gmt":"2026-01-28T15:22:42","guid":{"rendered":"https:\/\/www.sportscasting.com\/uk\/?p=78687"},"modified":"2026-01-28T15:22:42","modified_gmt":"2026-01-28T15:22:42","slug":"bookmaker-coral-end-cheltenham-festival-sponsorship","status":"publish","type":"post","link":"https:\/\/www.sportscasting.com\/uk\/news\/bookmaker-coral-end-cheltenham-festival-sponsorship\/","title":{"rendered":"Coral End 74-Year Cheltenham Festival Sponsorship, Blaming Betting Tax Rises"},"content":{"rendered":"<p><strong>The Coral Cup, which is run at the Cheltenham Festival, will be no longer &#8211; as the leading bookmaker have announced they will be ending their long-standing sponsorship at the meeting.\u00a0<\/strong><\/p>\n<h2><strong>Coral End 74-Year Cheltenham Festival Sponsorship &#8211; Blaming Betting Tax Hikes\u00a0<\/strong><\/h2>\n<p>Entain UK consumer PR director Simon Clare has stated the company has had to make<em> &#8220;very difficult decisions&#8221;<\/em> already this year &#8211; due to the betting increases implemented back in November.<\/p>\n<p>With Clare saying <em>\u201cIt is with some sadness that we are today announcing that Coral will not be continuing with its sponsorship of the Coral Cup.<\/em><\/p>\n<p><em>\u201cCoral has been the longest-running sponsor at the Cheltenham Festival since 1974, but the sheer size of the government\u2019s recent tax increase on betting operators means we are having to take very difficult decisions as we look to mitigate some of the huge impact, none more difficult or regrettable then bringing our sponsorship at Cheltenham to an end.&#8221;<\/em><\/p>\n<p>At the end of 2025, chancellor of the exchequer Rachel Reeves revealed that gaming duty for online casino-style products would go up to 40% (from 21%) &#8211; with the rise coming into play on April 1st.<\/p>\n<p>With remote betting duty on sports (not horse racing) would be hiked up 25% (from 15%) &#8211; from 1st April 2027.<\/p>\n<p>This has led to many top UK bookmakers reviewing costs and having to cut expenditure in certain areas &#8211; with sponsorship one of those sections coming under the spotlight.<\/p>\n<p>Which is why Coral have decided to end their 74-year run of sponsoring the CORAL CUP at the <a href=\"https:\/\/www.sportscasting.com\/uk\/news\/new-cheltenham-festival-2026-running-order-schedule\/\">2026 Cheltenham Festival<\/a>.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Breaking: Coral are ending their sponsorship of the Coral Cup at the Cheltenham Festival with immediate effect, blaming tax rises announced in last year\u2019s budget. <a href=\"https:\/\/t.co\/DXAtXZfi6m\">pic.twitter.com\/DXAtXZfi6m<\/a><\/p>\n<p>&mdash; At The Races (@AtTheRaces) <a href=\"https:\/\/twitter.com\/AtTheRaces\/status\/2016489757568631094?ref_src=twsrc%5Etfw\">January 28, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3><strong>Other Big Coral-Sponsored Races Are Safe (For Now)<\/strong><\/h3>\n<p>The Coral Cup had been the longest-running sponsored race at the meeting and was always run on the Wednesday (day two) of the Cheltenham Festival.<\/p>\n<p>With the race being famously won for the last two seasons by the Dan Skelton-trained Langer Dan (watch below), who sadly died earlier this month aged 10.<\/p>\n<p>At this stage, it&#8217;s not known who will take over the sponsorship reins of the Coral Cup &#8211; but Cheltenham will have to act fast with the race set to be run on Wednesday 11th March.<\/p>\n<p>In 2025, the Coral Cup carried a first prize of \u00a356,270 to the winner and was worth over \u00a395k in total.<\/p>\n<p>Coral also famously sponsor the Welsh Grand National at Chepstow (run in December) and the Coral-Eclipse at Sandown (run in July).<\/p>\n<p>While Entain have Ladbrokes under their banner too, who are the current backers of the King George VI Stakes at Kempton on Boxing Day.<\/p>\n<p>But it&#8217;s thought these races are not impacted by these Coral sponsorship cuts.<\/p>\n<p><iframe title=\"Full Race: Langer Dan Creates History And Wins The Coral Cup Handicap Hurdle Again! | ITV Racing\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/My_cMSoO8aI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><strong>Cheltenham Festival 2026 Dates, Schedule, Times and TV \ud83d\uddd3\ufe0f<\/strong><\/h2>\n<p>See below the full <a href=\"https:\/\/www.sportscasting.com\/uk\/news\/new-cheltenham-festival-2026-running-order-schedule\/\">Cheltenham Festival 2026<\/a> running order &#8211; including race names and times.<\/p>\n<p>With most of the action also set to be shown LIVE on the <a href=\"https:\/\/www.sportscasting.com\/uk\/news\/itv-racing-schedule-today\/\">ITV Racing schedule<\/a>.<\/p>\n<h3><strong>Tuesday 10th March 2026\u00a0<\/strong><\/h3>\n<div class=\"su-table su-table-responsive su-table-alternate\"><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Time<br \/>\n<\/b><\/td>\n<td><b>Race Name &amp; Class<br \/>\n<\/b><\/td>\n<td><b>Distance<br \/>\n<\/b><\/td>\n<td><b>TV<br \/>\n<\/b><\/td>\n<\/tr>\n<tr>\n<td>1:20pm<\/td>\n<td>Supreme Novices\u2019 Hurdle (Grade 1)<\/td>\n<td>2m<\/td>\n<td>ITV \/ RTV<\/td>\n<\/tr>\n<tr>\n<td>2:00pm<\/td>\n<td>Arkle Challenge Trophy Novices\u2019 Chase (Grade 1)<\/td>\n<td>2m<\/td>\n<td>ITV \/ RTV<\/td>\n<\/tr>\n<tr>\n<td>2:40pm<\/td>\n<td>Hallgarten and Novum Wines Juvenile Handicap Hurdle (Premier Handicap)<\/td>\n<td>2m<\/td>\n<td>ITV \/ RTV<\/td>\n<\/tr>\n<tr>\n<td>3:20pm<\/td>\n<td>Ultima Handicap Chase (Premier Handicap)<\/td>\n<td>3m 1f<\/td>\n<td>ITV \/ RTV<\/td>\n<\/tr>\n<tr>\n<td>4:00pm<\/td>\n<td>Champion Hurdle (Grade 1)<\/td>\n<td>2m<\/td>\n<td>ITV \/ RTV<\/td>\n<\/tr>\n<tr>\n<td>4:40pm<\/td>\n<td>TrustATrader Plate Handicap Chase (Premier Handicap)<\/td>\n<td>2m 4f<\/td>\n<td>ITV \/ RTV<\/td>\n<\/tr>\n<tr>\n<td>5:20pm<\/td>\n<td>National Hunt Chase (Novices&#8217; Handicap) (Class 2)<\/td>\n<td>3m 6f<\/td>\n<td>RTV<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><\/div>\n<h3><strong>Wednesday 11th March 2026\u00a0<\/strong><\/h3>\n<div class=\"su-table su-table-responsive su-table-alternate\"><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Time<br \/>\n<\/b><\/td>\n<td><b>Race Name &amp; Class<br \/>\n<\/b><\/td>\n<td><b>Distance<br \/>\n<\/b><\/td>\n<td><b>TV<br \/>\n<\/b><\/td>\n<\/tr>\n<tr>\n<td>1:20pm<\/td>\n<td>Turners Novices\u2019 Hurdle (Grade 1)<\/td>\n<td>2m 5f<\/td>\n<td>ITV \/ RTV<\/td>\n<\/tr>\n<tr>\n<td>2:00pm<\/td>\n<td>Brown Advisory Novices\u2019 Chase (Grade 1)<\/td>\n<td>3m<\/td>\n<td>ITV \/ RTV<\/td>\n<\/tr>\n<tr>\n<td>2:40pm<\/td>\n<td>TBC Handicap Hurdle (Premier Handicap)<\/td>\n<td>2m 5f<\/td>\n<td>ITV \/ RTV<\/td>\n<\/tr>\n<tr>\n<td>3:20pm<\/td>\n<td>Glenfarclas Cross Country Chase (A Limited Handicap) (Class 2)<\/td>\n<td>3m 6f<\/td>\n<td>ITV \/ RTV<\/td>\n<\/tr>\n<tr>\n<td>4:00pm<\/td>\n<td>BetMGM Queen Mother Champion Chase (Grade 1)<\/td>\n<td>2m<\/td>\n<td>ITV \/ RTV<\/td>\n<\/tr>\n<tr>\n<td>4:40pm<\/td>\n<td>Johnny Henderson Grand Annual Chase (Premier Handicap)<\/td>\n<td>2m<\/td>\n<td>ITV \/ RTV<\/td>\n<\/tr>\n<tr>\n<td>5:20pm<\/td>\n<td>Weatherbys Champion Bumper (Grade 1)<\/td>\n<td>2m<\/td>\n<td>RTV<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><\/div>\n<h3><strong>Thursday 12th March 2026\u00a0<\/strong><\/h3>\n<div class=\"su-table su-table-responsive su-table-alternate\"><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Time<br \/>\n<\/b><\/td>\n<td><b>Race Name &amp; Class<br \/>\n<\/b><\/td>\n<td><b>Distance<br \/>\n<\/b><\/td>\n<td><b>TV<br \/>\n<\/b><\/td>\n<\/tr>\n<tr>\n<td>1:20pm<\/td>\n<td>Ryanair Mares\u2019 Novices\u2019 Hurdle (Grade 2)<\/td>\n<td>2m<\/td>\n<td>ITV \/ RTV<\/td>\n<\/tr>\n<tr>\n<td>2:00pm<\/td>\n<td>Jack Richards Novices\u2019 Limited Handicap Chase (Grade 2)<\/td>\n<td>2m 4f<\/td>\n<td>ITV \/ RTV<\/td>\n<\/tr>\n<tr>\n<td>2:40pm<\/td>\n<td>Close Brothers Mares&#8217; Hurdle (Grade 1)<\/td>\n<td>2m 4f<\/td>\n<td>ITV \/ RTV<\/td>\n<\/tr>\n<tr>\n<td>3:20pm<\/td>\n<td>Ryanair Chase (Grade 1)<\/td>\n<td>2m 4f<\/td>\n<td>ITV \/ RTV<\/td>\n<\/tr>\n<tr>\n<td>4:00pm<\/td>\n<td>Paddy Power Stayers\u2019 Hurdle (Grade 1)<\/td>\n<td>3m<\/td>\n<td>ITV \/ RTV<\/td>\n<\/tr>\n<tr>\n<td>4:40pm<\/td>\n<td>Pertemps Network Final Handicap Hurdle (Premier Handicap)<\/td>\n<td>2m 7f<\/td>\n<td>ITV \/ RTV<\/td>\n<\/tr>\n<tr>\n<td>5:20pm<\/td>\n<td>Fulke Walwyn Kim Muir Challenge Cup Handicap Chase (Class 2)<\/td>\n<td>3m 2f<\/td>\n<td>RTV<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><\/div>\n<h3><strong>Friday 13th March 2026\u00a0<\/strong><\/h3>\n<div class=\"su-table su-table-responsive su-table-alternate\"><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Time<br \/>\n<\/b><\/td>\n<td><b>Race Name &amp; Class<br \/>\n<\/b><\/td>\n<td><b>Distance<br \/>\n<\/b><\/td>\n<td><b>TV<br \/>\n<\/b><\/td>\n<\/tr>\n<tr>\n<td>1:20pm<\/td>\n<td>JCB Triumph Hurdle (Grade 1)<\/td>\n<td>2m<\/td>\n<td>ITV \/ RTV<\/td>\n<\/tr>\n<tr>\n<td>2:00pm<\/td>\n<td>County Hurdle (Premier Handicap)<\/td>\n<td>2m<\/td>\n<td>ITV \/ RTV<\/td>\n<\/tr>\n<tr>\n<td>2:40pm<\/td>\n<td>Mrs Paddy Power Mares\u2019 Chase (Grade 2)<\/td>\n<td>2m4f<\/td>\n<td>ITV \/ RTV<\/td>\n<\/tr>\n<tr>\n<td>3:20pm<\/td>\n<td>Albert Bartlett Novices\u2019 Hurdle (Grade 1)<\/td>\n<td>3m<\/td>\n<td>ITV \/ RTV<\/td>\n<\/tr>\n<tr>\n<td>4:00pm<\/td>\n<td>Cheltenham Gold Cup (Grade 1)<\/td>\n<td>3m 2f<\/td>\n<td>ITV \/ RTV<\/td>\n<\/tr>\n<tr>\n<td>4:40pm<\/td>\n<td>St James\u2019s Place Festival Hunter Chase (Class 2)<\/td>\n<td>3m 2f<\/td>\n<td>ITV \/ RTV<\/td>\n<\/tr>\n<tr>\n<td>5:20pm<\/td>\n<td>Martin Pipe Conditional Jockeys\u2019 Handicap Hurdle (Class 2)<\/td>\n<td>2m 4f<\/td>\n<td>RTV<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Coral Cup, which is run at the Cheltenham Festival, will be no longer &#8211; as the leading bookmaker have announced they will be ending their long-standing sponsorship at the meeting.\u00a0 Coral End 74-Year Cheltenham Festival Sponsorship &#8211; Blaming Betting Tax Hikes\u00a0 Entain UK consumer PR director Simon Clare has stated the company has had [&hellip;]<\/p>\n","protected":false},"author":355,"featured_media":78689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2039,8],"tags":[],"class_list":["post-78687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting-news","category-horse-racing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coral End Long-Running Cheltenham Festival Sponsorship<\/title>\n<meta name=\"description\" content=\"Leading bookmaker Coral will end their 74-year Cheltenham Festival sponsorship of the Coral Cup, stating betting tax increases as the reason.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sportscasting.com\/uk\/wp-json\/wp\/v2\/posts\/78687\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coral End Long-Running Cheltenham Festival Sponsorship\" \/>\n<meta property=\"og:description\" content=\"Leading bookmaker Coral will end their 74-year Cheltenham Festival sponsorship of the Coral Cup, stating betting tax increases as the reason.\" \/>\n<meta property=\"og:url\" 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Newton\"},\"description\":\"Andy is a horse racing journalist and betting expert who specializes in trends and stats. 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