{"id":79644,"date":"2026-02-04T11:57:53","date_gmt":"2026-02-04T11:57:53","guid":{"rendered":"https:\/\/www.sportscasting.com\/uk\/?p=79644"},"modified":"2026-02-04T11:57:53","modified_gmt":"2026-02-04T11:57:53","slug":"betting-gaming-council-marketing-sponsorship-report","status":"publish","type":"post","link":"https:\/\/www.sportscasting.com\/uk\/news\/betting-gaming-council-marketing-sponsorship-report\/","title":{"rendered":"Gambling Sponsorships And Marketing Provide Vital Support Says Betting And Gaming Council"},"content":{"rendered":"

The Betting and Gaming Council (BGC) has underlined the important contribution betting companies make to the economy through spending on marketing and sponsorship.<\/strong><\/p>\n

The benefits provided by marketing activity from regulated operators are highlighted in a new BGC advertising and sponsorship report<\/a>, prepared independently by Alvarez and Marsal.<\/p>\n

There is political pressure to restrict gambling advertising in the UK but that would only impact licensed companies.<\/p>\n

Premier League clubs have already agreed to a ban on front of shirt sponsorship from betting companies from the start of next season.<\/p>\n

The BGC report stresses that “lower levels or grass roots of certain sports are largely dependent on gambling advertising and sponsorship”.<\/p>\n

Sport Sponsorships Under Threat<\/h2>\n

Betting and Gaming operators spent \u00a3138 million on sponsorship from October 2023 to September 2024.<\/p>\n

One of the most successful is Paddy Power\u2019s association with the World Darts Championship.<\/p>\n

\"Paddy
Paddy Power raised over \u00a31.125 million for Prostate Cancer<\/figcaption><\/figure>\n

The Flutter-owned bookmaker raised over \u00a31.25 million for charity<\/a> at the recent tournament.<\/p>\n

Several bookmakers are reviewing their sponsorship commitments in the current economic climate.<\/p>\n

Coral has withdrawn its sponsorship of the Cheltenham Festival<\/a> in cost-cutting measures, ending its 74-year association with National Hunt racing\u2019s most prestigious meeting.<\/p>\n

Impact Of Gambling Tax Hikes<\/h2>\n

It is a time of financial uncertainty for the UK betting industry.<\/p>\n

New tax levies are being imposed over the next two financial years.<\/p>\n

William Hill owner Evoke<\/a> says some of its high street shops will close as a result of the gambling tax hikes.<\/p>\n

\"William<\/p>\n

All of the new measures are a result of Chancellor Rachel Reeves\u2019 autumn Budget<\/a>.<\/p>\n

Remote Gaming Duty will almost double from 21% to 40% in April for the likes of online casino games and bingo.<\/p>\n

The tax payable on gross profits from remote sports betting will rise from 15% to 25% in April next year.<\/p>\n

Gambling Advertising Spend Down<\/h2>\n

There has been a steady decline in gambling advertising by regulated operators since 2021.<\/p>\n

It made up 3% of the total advertising spend in the UK in 2023 and dropped to 2.7% in 2024.<\/p>\n

There has been a positive shift of focus though, with 20% of all betting advertising promoting player protection and safer gambling.<\/p>\n