The Washington Football Team has dealt with tremendous scrutiny over the last several months due to their many internal issues and controversies. Washington has since pushed forward with a massive overhaul to guide the organization in the right direction. The franchise has now taken another substantial move to eliminate its toxic image and reputation.
Washington Football Team engulfed in cheerleader controversy
Since last offseason, the Washington Football Team has remained in the news concerning off-the-field issues.
Washington’s long history of controversy with their cheerleader program came to light after a thorough report. It detailed many disturbing situations that the women had to endure.
The Washington Post outlined two swimsuit calendar photoshoots that involved videos from outtakes that showed some exposed body parts. There was also further evidence of a toxic work environment where many inappropriate comments were made toward a few former cheerleaders.
The reports also guided the franchise to make some internal decisions regarding their workplace. Larry Michael, Washington’s longtime play-by-play radio announcer, stepped down from his position after 16 years.
Meanwhile, the team fired pro personnel director Alex Santos after reports of his constant harassment toward a few cheerleaders. These allegations led to the franchise settling with the women in court before the end of the 2020 season.
Washington is now moving forward with another massive move to help rebrand its image and reputation.
The Washington Football Team finally took another step to fix over 50 Years of toxicity
The last several months for the Washington Football Team have seen a cloud of significant off-the-field issues continue to follow the franchise.
Team owner Daniel Snyder has had tremendous scrutiny on him beyond the name change situation. The organization has continued to deal with the controversy surrounding the allegations and wrongdoings involved with their cheerleader program.
According to John Keim of ESPN, Washington made another significant move on Monday by discontinuing having cheerleaders after 50 years and replacing it with a coed dance squad. Last month, the franchise had announced that they had paused the program while they work out the details concerning what direction they will head.
“With that comes inclusivity, diversity, and in my mind, as an entertainer, athleticism,” Pope told ESPN by phone. “My desire is to create a team that is all of that — inclusive, diverse, coed, athletic — to set the gold standard in the NFL. We’re looking for that super athlete that can dance, perform tricks and stunts and manipulate whatever props that will create a really great show.”
Washington will allow the now-former cheerleaders to try out for its expected 36-person dance squad. The organization initially created the program in 1962, which they became known as the First Ladies of Football.
The franchise will move forward with the dance squad to help rebrand its image.
Focus remains on reputation rebranding
Over the last year, The Washington Football Team has ventured on a different path entirely.
Washington has worked its way toward a concerted effort in rebranding its image, reputation, culture, and workplace environment. There have been many internal issues that plagued the franchise creating a toxic public representation.
The latest move to discontinue their cheerleader program is another attempt to start anew. There are still many more steps ahead to help further clean up their reputation around the league.
The pending name change will also go a long way in moving the process along. Ultimately, time will tell what lies ahead next for Washington’s rebranding.