Those who follow Russell Wilson won’t be surprised to learn that he’s incredibly focused on his health and applies this to every aspect of his life. Although Wilson is one of the most recognizable faces in the NFL and could sell any product, he draws the line regarding certain types of commercials and endorsements.
Marketing Russell Wilson
Wilson rose from relative obscurity to Super Bowl Champion almost immediately after entering the NFL. His exciting play, specifically under pressure, makes him an inspiring NFL player to watch. After his record-breaking contract extension, Wilson proves to be business savvy, too.
Wilson is also a marketable pitchman, and the products he endorses go beyond what you typically see athletes supporting. Aside from sports-related endorsements such as Wilson Sporting and Nike, Wilson has pitched Microsoft products, Luvo, Alaska Airlines, Bose sound systems, Braun shaving products, and the United Way, according to Forbes.
He recently partnered with one of the biggest companies in the world, Amazon, as he appears in advertising materials and features his story on Amazon’s website. Wilson even made headlines when he gifted Amazon stock to his entire offensive line.
Wilson has the charm and charisma to sell nearly anything. He’s occasionally attached his name to products he regrets. One of these cases involved Reliant Recovery Water, a product he credited with preventing him from getting a concussion after a hit from teammate Clay Matthews.
What won’t Wilson pitch?
While many professional athletes like LeBron James and Peyton Manning attach themselves to fast food, soda, and other treats, Wilson refuses to do this. His reasoning lies in his commitment to fitness.
The 31-year-old has long said that he wants to play football until his 45. This means he almost always foregoes unhealthy food and drink options.
In 2015, Rolling Stone confirmed that Wilson didn’t do soda and fast-food commercials because he believes they promote unhealthy lifestyles. Certainly, Wilson could add to his millions if he appeared in McDonald’s or Pepsi ads, but he stands by his commitment.
Wilson is not a paid charlatan who speaks about unhealthy things when it financially benefits him; instead, he practices what he preaches when it comes to fitness. GQ highlighted this, as Wilson discussed what he does to stay in shape. He detailed a typical day in his life when it comes to his diet.
“Breakfast may look like oatmeal and almond butter,” Wilson said. “Maybe a protein shake as a mid-morning snack, with some fruit — a one-to-one ratio of carbs and protein. Lunch consists of chicken, rice, and a green vegetable. After practice, I try to have another protein shake. For dinner, good proteins: salmon or steak or chicken, and vegetables. If I get really hungry at night, I’m in luck, because Andrea cuts up some great fruits for us.”
From workouts to beds meant to promote health and wellness, it’s clear that Wilson takes his health and fitness seriously. If he were out here shilling Big Macs and Crunchwrap Supremes it would be weird. This must be working, as Wilson is having one of his best seasons to date.