The WTA Finals will begin in Riyadh, Saudi Arabia on November 1.
Fans are already frustrated, and the first ball has not dropped.
What is sparking the fan frustration? The lack of coverage on social media or anywhere.
This is the end-of-year tournament where the elite eight singles and doubles teams compete for the championship.
Yet no one has seen much beyond what the individual players have posted on social media.
Once again, the WTA isn’t promoting the biggest event they organize with the eight queens of the season. Photoshoot day, and there’s not even a SINGLE post
How can we promote women’s tennis if the organization in charge of women’s tennis doesn’t even do it?
What a shame. 🤷🏻♀️
— Camille (@tenniscamfr) October 30, 2025
Sorry but Riyadh is seriously not the right place to host WTA Finals out of all tournaments considering the stands are almost always empty, there is zero coverage on social media or any official streaming… they clearly don’t care about the girlies pic.twitter.com/r1TC3Dc70f
— 🎾 (@jumpingbhs) October 30, 2025
Part of the tradition is the iconic photo shoot which should have happened already, but there are no photos yet.
Where are the WTA finals photoshoot pics? pic.twitter.com/mXML4ZPR7h
— Ali (@emerald_229) October 30, 2025
tennis twitter for wta finals photoshoot pics: pic.twitter.com/LMf8POEBLz
— Cashew (Ash) (@Ash333333666) October 30, 2025
@/wta we need the wta finals photoshoot right now
pic.twitter.com/doWUqF3UIR— kay! ☕️ (@piaclaren) October 30, 2025
With so many top names in singles and doubles gathered this week in Riyadh, why aren’t fans seeing and hearing more?
Big Personalities Have Gathered In Riyadh, But We Have Seen Very Little Of Them
Aryna Sabalenka has a big game, and the World No. 1 has a big personality. We saw a brief rally with Jasmine Paolini in practice, but that is it.
Krkrkrkr not Sabalenka asking Jasmine for “un momento” after being tired after their intense rally 🤪🤪🤪
Bilingual queen 👑 pic.twitter.com/WNzHq8GBtC— Liviefromparis 🇫🇷🤸🏼♀️🎾 (@Livieparis2024) October 29, 2025
Sabalenka would like to win the 2025 WTA Finals, as this is a title that has eluded her.
Coco Gauff (2024) and Iga Swiatek (2023) are the only two players in the eight-player singles field that have won the WTA Finals.
The doubles side is equally entertaining.
Remember when Jelena Ostapenko and Taylor Townsend had a run-in playing singles this summer? Well both are in Riyadh playing doubles.
Where Is The Marketing For This Event?
It is hard to pinpoint where the fallout is. Does the blame for the poor coverage go to the WTA or elsewhere?
The WTA Finals have struggled over the years to find a long term home. After a disastrous outing in rainy and hurricane-laden Cancun in 2023, the tournament moved to Saudi Arabia for the long term despite mixed opinions.
One of the issues was the treatment of women in Saudi Arabia.
Women’s tennis is so compelling, and it has so many fine players and personalities that it is missing the mark by not giving fans full coverage of the lead up events.
