Sportscasting.com has analyzed the ticket price data on the secondary market for the upcoming 2025 Big 12 football season.
Key Highlights:
- Kansas State has the most expensive average ticket price in the Big 12, up 144% year-over-year
- Average get-in price for Big 12 teams is $78.89 in 2025, up nearly 52% YoY
- Seven Big 12 teams have seen average get-in prices at least double compared to last season, led by Texas Tech (+234%) and BYU (+210%)
- Colorado ($130.43) saw an 8% decrease in prices YoY; UCF (-11.8%) & Kansas (-10.1%) saw the biggest price drops
- Arizona State has the cheapest average ticket prices at just $25
Kansas State Has Highest Big 12 Prices, Colorado Not Far Behind
This year, Kansas State takes home the title for the most expensive average get-in price in the Big 12. The figure of $131.50 represents a 142% increase in the school’s prices from a season ago, when they ranked 7th in the conference with an average cost of $54.
Colorado, who had the most expensive get-in prices last year by a long shot, aren’t far behind Kansas State this season. The average cost to see the Buffaloes in 2025 is $130.43, which is actually an 8% drop year-over-year, due in part to the departures of Shedeur Sanders and Heisman Trophy winner Travis Hunter.
West Virginia, Utah, and BYU are the other teams in the conference that have average ticket prices of over $100 for the coming season.
Despite being the top-ranked Big 12 team in the AFCA Preseason Polls, Arizona State has the cheapest average get-in price for football games in 2025 at just $25.
Big 12 Rivalries Dominate List Of Most Expensive Games
| Date | Matchup | Get-In Price |
| September 13th | Pitt @ West Virginia | $282 |
| October 18th | Utah @ BYU | $255 |
| October 25th | Colorado @ Utah | $224 |
| September 20th | Wyoming @ Colorado | $221 |
| September 6th | Iowa @ Iowa State | $186 |
Rivalry games dominate the list of most expensive single games in the Big 12 for 2025. The Backyard Brawl between West Virginia and Pitt has the highest price tag of any contest, currently listed at $282 for the cheapest single ticket. Not far behind is the Holy War between Utah and BYU, which will cost at least $255 to attend.
Colorado is also featured in two of the top five most expensive Big 12 games in 2025, on the road against Utah ($224) and at home against Wyoming ($221). The fifth-priciest game in the conference for the year will be played between Iowa and Iowa State in early September.
Big 12 Football Ticket Price Trends (2025 vs 2024)
Several Big 12 teams have seen a huge increase in the demand for tickets on the secondary market, which has led to some notable price hikes for the upcoming college football season. Seven Big 12 teams have seen their ticket prices at least double compared to last season, led by Texas Tech at +233.55%. BYU (+210.29%) and Iowa State (+204.83%) have also seen their ticket prices triple compared to a season ago. Meanwhile, Houston (+174.05%), Kansas State (+143.51%), Cincinnati (+130.17%), and Arizona (+124.35%) fans will have to pay at least twice as much on average to watch their favorite team in action this season.
On the other end of the spectrum, UCF (-11.82%) and Kansas (-10.08%) saw the biggest price drops in the conference. Despite having the second-most expensive ticket prices in the Big 12, the price of Colorado football tickets has actually dropped by -8.14%. Oklahoma State also saw a slight decrease in average get-in prices at -2.22%.
