Boston Celtics star guard Jaylen Brown was asked why he started streaming on his own time this NBA season during a recent appearance on the White Noise Podcast.
“The reason I started streaming — just because I feel like, um, I’m gonna just be candid. The media is… is very lazy,” Brown said near the 51:39 mark. “I know controversy is what sells. So anytime they can put out something negative, they know they’re gonna get more clicks, more engagement.”
“That’s what people, accounts, things like that — that’s not actual journalism,” Brown continued. “You don’t get to get the full story. You only get to get the negative aspect of it. That’s what everybody gets to see first.”
“And then most people, because of social media, (and) people’s brains only have the attention span — they’re not going to look into what actually happened. And they’re just going to see the headline, and then that’s what they’re going to go with.”
Jaylen Brown Wants To Prevent Misinformation
Brown added that streaming is important to him because the average fan just reads a news headline and then moves on. Social media has only made it easier and faster for athletes to set the record straight on any given topic.
“And then most people, you know — because like social media, people’s brains only have the attention span — they’re not gonna look into what actually happened,” he said. “And they’re just gonna see the headline, then that’s what they’re gonna go with.”
Brown has helped lead the Celtics to a 17-11 record without star forward Jayson Tatum, who hopes to play this season after suffering a right Achilles tendon injury in the 2025 Eastern Conference semifinals.
Brown Leads Celtics In Scoring
Through 26 games (all starts) this campaign, Brown is averaging career highs of 29.3 points and 5.0 assists to go with 6.3 rebounds, 1.1 steals, and 33.8 minutes per outing.
The former first-rounder is also shooting a career-best 50% from the field and 36.5% from deep.
Per Spotrac, Brown is in the second year of a five-year supermax contract extension that is worth up to $304 million. He’s slated to earn as much as $64.95 million in 2028-29.
Boston hosts the Indiana Pacers (6-22) on Monday night.
