The headline should be about Carlos Alcaraz playing Jannik Sinner in an exhibition in Seoul, South Korea on January 10 on the heels of the 2026 Australian Open.
However, what fans noticed was the way that Alcaraz wrote his initials, and that made many wonder if we are getting a sneak peek at his custom Nike logo that it is set to get its big reveal at the 2025 ATP Finals in Turin, Italy on November 9.
Check it out.
Jannik Sinner and Carlos Alcaraz will play an exhibition in Seoul on January 10th.
Should be a fun one. ❤️
🇮🇹🇪🇸 pic.twitter.com/yi94iF5q01
— The Tennis Letter (@TheTennisLetter) October 22, 2025
Alcaraz’s logo has been in the works for quite some time so there is a lot of anticipation for it. It also comes at a time when Nike has phased out its Rafael Nadal merchandise sales, and Roger Federer’s RF has long been gone as one of Nike’s assets.
🚨 Nike will stop producing new Rafa Nadal tennis shoes and clothing after Summer 2025
End of an era 🥲 pic.twitter.com/8P1Cqn280r
— Swish 🍒 Tennis (@Zwxsh) November 27, 2024
BREAKING NEWS : Roger Federer says that @Nike is transferring the RF logo back to Roger in the near future and they are working on preparing to release it with Uniqlo !! We are saved!! #RF18 Roger says there are no shoe deal but he will keep talking to @Nike pic.twitter.com/a369Qsx01D
— LoveSetMatch 💯🎾🔥 🏃🏻🇨🇭🐐 (@LoveSetMatch_) July 2, 2018
Carlos Alcaraz Emulates Roger Federer In One Way
Tennis fans associate Alcaraz with Nadal because both are Spaniards, and Alcaraz has spoken about how much he idolized Nadal growing up.
However, there is one area where Alcaraz is emulating Federer, with his blonde locks.
Making achievement look effortless. For more than 2 decades, @rogerfederer redefined tennis excellence. Behind every win was a lifetime of hard work and an unrelenting pursuit of perfection. We are proud to celebrate his legend.
REACH FOR THE CROWN.#RolexFamily #Reachforthecrown pic.twitter.com/CR861nC781— ROLEX (@ROLEX) June 29, 2025
Alcaraz is apparently keeping the blonde look going with a freshened up look.
Alcaraz blonde era continues… pic.twitter.com/0dxfYOsLnW
— José Morgado (@josemorgado) October 22, 2025