Movies
Next Bond Girl Odds: Zendaya Becomes Favorite To Land Iconic Part

James Bond now runs through Amazon. On Feb. 20, Bond producers Michael G. Wilson and Barbara Broccoli ceded creative control of the spy franchise to Amazon MGM Studios. In the wake of the historic announcement, Gambling.com’s Entertainment expert James Leyfield has created a market for who will be the next leading female for the franchise. View the updated odds for the next Bond Girl.
Amazon MGM Studios Gains Control Of Bond
Who’d you pick as the next Bond? pic.twitter.com/u7nBaRROlf
— Jeff Bezos (@JeffBezos) February 20, 2025
Once Amazon officially acquired MGM in 2022, it was only a matter of time before the tech company gained creative control of the James Bond franchise.
Wilson and Broccoli have been the gatekeepers of the Bond franchise since they took over in 1995, when Cuby Broccoli handed over control of Eon Productions, the company behind the James Bond films.
The Broccoli family was extremely protective of 007, refusing to commission spinoff movies or television shows during their tenure.
Wilson and Broccoli will remain co-owners of the franchise. However, Amazon MGM Studios will now run creative on Bond going forward.
Per Deadline, Amazon reportedly paid $1 billion to Wilson and Broccoli for the creative rights.
With Amazon in control, expect the studio to get right to work on greenlighting the 26th James Bond movie. The last Bond film was 2021’s No Time to Die, Daniel Craig’s final film as 007.
Next Bond Girl Odds

Who has the inside track on becoming the next Bond girl?
Per Gambling.com, Zendaya (+175) is the current favorite to land the iconic Bond girl role in the next 007 film.
Zendaya, 28, is one of the biggest young stars in Hollywood. The talented actress has already won two Emmy Awards for her performance as Rue in HBO’s Euphoria.
Last year, Zendaya headlined Dune: Part Two and Challengers. Zendaya also has experience in famous IP, as she currently stars as MJ in Tom Holland’s Spider-Man franchise for Marvel.
Behind Zendaya is Naomi Ackie (+200), one of the breakout stars of 2024. Ackie starred in Blink Twice, a psychological thriller from Zoe Kravitz (+250), the actress with the third-best odds on this list.
Keep an eye on Mikey Madison (+300), whose stock will continue to rise after winning Best Actress at the 2025 Oscars for Anora.