Bad Bunny being selected as the Super Bowl halftime performer was always going to generate debate.
That’s true for nearly every modern choice. A new poll from The Athletic, though, offers a glimpse into how NFL players themselves feel about the decision.
Not everyone is excited.
NFL Poll Reveals Players Fairly Split On Super Bowl Halftime
In the poll, which surveyed 58 players across the league, 58.6% said they liked the NFL’s selection of Bad Bunny, while 41.4% said they did not. The percentage that’s against Bad Bunny performing works out to about 24 players.
Among those who were less enthusiastic, several themes emerged. Some players admitted they were unfamiliar with Bad Bunny’s music. Others felt the Super Bowl halftime show should feature an artist more closely associated with football culture or traditional American pop stars. A few also raised concerns about image and messaging, reflecting a familiar line of criticism that often surfaces when the NFL opts for a contemporary pop or hip-hop act.
“I think there are better examples of character and morality than Bad Bunny.” – Anonymous AFC offensive player.
At the same time, other players around the league expressed support for the decision, particularly from a cultural and business standpoint. Several respondents pointed to Bad Bunny’s massive global popularity, noting that the Super Bowl is no longer just a domestic event but a worldwide broadcast.
From that perspective, selecting one of the most-streamed artists in the world aligns with the league’s broader push to expand its international footprint.
Others focused less on branding and more on the music itself. While not all of them described themselves as devoted fans, some players said they had heard Bad Bunny’s songs frequently during training or in everyday settings and found the energy appealing. For them, the halftime show is about entertainment value, atmosphere, and keeping the event lively for a broad audience.
“I think it’s pretty awesome. Some of his music is really good, man. When I was training, I heard it in Florida. I heard his music all the time. And it’s a bop, man.” – Anonymous NFC player
Bad Bunny is coming off a headline-making night at the Grammys on Sunday, further reinforcing his status as one of the most visible figures in global music. His presence in pop culture right now is difficult to ignore, and the NFL appears intent on capitalizing on that momentum.
Many Players Name Michael Jackson As Dream Super Bowl Act
Interestingly, another poll of 76 players asked them to name their dream Super Bowl halftime performer. The results leaned heavily toward legacy acts. Michael Jackson led the way and was followed by Drake. Beyoncé, Chris Brown, and Travis Scott also received multiple votes.
Ultimately, the poll reflects what many fans already suspected. Bad Bunny may not appeal to everyone, but the NFL’s choice signals a clear emphasis on reach, cultural impact, and modern relevance. If it means stirring debate along the way, so be it.
Kendrick Lamar, on the heels of his feud with Drake, performed in last year’s Super Bowl halftime show. His performance of the hit single Not Like Us went viral and featured an appearance from Drake’s rumored ex-girlfriend Serena Williams.
Attention through viral moments is currency in today’s world of social media. The NFL selecting Bad Bunny is a bet on him to bring that.
