There seems to be a flurry (pun intended for US readers anticipating the epic weekend snowstorm) of news coming from Nike tennis today at the Australian Open. Earlier, we reported on what might be a souring of the relationship with WTA World No. 1 Aryna Sabalenka. Now, it appears that the apparel company has finally completed the long awaited custom Carlos Alcaraz logo.
This logo has been in the works for what feels like forever, and fans heard rumors that the big reveal was happening at the 2025 ATP Finals. Alcaraz later called that reporting “fake news.”
However, there is movement on the logo front by virtue of a Nike trademark filing on January 21, 2026.
Is This The Carlos Alcaraz Custom Nike Logo?
Remember when Carlos Alcaraz said his new Nike logo was coming?
Well… Nike just filed a trademark for a "CA" design on January 21st.
No official announcement yet, but this could very well be the logo.#CarlosAlcaraz #Nike pic.twitter.com/LmjJCZoHvl
— Josh Gerben (@JoshGerben) January 23, 2026
It appears to be Alcaraz’s initials linked together in a cursive format.
While it is nice, it is a bit underwhelming given how long it has been in development. It seems as though that could have been designed, developed, and delivered on a quicker timeline. This has been reportedly in the works for at least 18 months.
Carlos Alcaraz has won Wimbledon in back-to-back years, adding to his already incredible 2024:
• French Open Champion
• Wimbledon Champion
• Signed a $200M deal with Nike
• Designing his own custom logo with NikeAlcaraz now has 4 grand slams and is still only 21 years old. pic.twitter.com/D4uaSJzwO0
— Joe Pompliano (@JoePompliano) July 14, 2024
It has some of the features of the original Roger Federer RF Nike logo, but it lacks the universal appeal of the Rafael Nadal bull logo, my personal favorite.
With Novak Djokovic’s loss to Carlos Alcaraz, Roger Federer still holds the record for the man with the most Wimbledon titles of all time.
— The Tennis Letter (@TheTennisLetter) July 14, 2024
Nike lights up the Rafa Nadal logo next to the Eiffel Tower in Paris for his retirement.
Beautiful way to honor the man who accomplished untouchable history in this city.
Iconic brand.
Iconic logo.
Iconic athlete.
It all began here. 🥹
— The Tennis Letter (@TheTennisLetter) November 19, 2024
Perhaps Nike will surprise us with interesting and creative ways of applying the logo and giving it different color combination on merchandise.
Time will tell.
