OG Anunoby is getting his own signature shoe from Skechers – and the brand announced it Monday after Anunoby became the first NBA player in history to win a championship while wearing its kicks.
That is not a marketing footnote. That is the moment Skechers has been building toward since formally launching its performance basketball line in late 2023.
Skechers Reveal Signature Shoe
Skechers confirmed the signature shoe is in development, with Skechers president Michael Greenberg telling Sole Retriever that it is “premature to disclose specifics.”
What is not in dispute: Anunoby wore the SKX Nexus “NYC Blue” Players Edition in Game 4 of the Finals against the San Antonio Spurs – a Knicks-blue upper with orange laces and dual-tone branding. Skechers confirmed that colorway will not release to the public, preserving it as a piece of championship lore while general Nexus colorways hit retail.
Anunoby‘s signature model will be only the second known Skechers basketball signature line, following Joel Embiid‘s. The brand is moving deliberately from team-based Players Editions into franchise-athlete models – and Anunoby‘s title run accelerated that timeline significantly. Greenberg is not expected to unveil the shoe until 2027 or later.
What Anunoby Said
“Skechers has been an exceptional partner on this journey. I feel like I’m part of the family after only a year together.
“They truly put care into building footwear that meets my needs. They know I often switch things up mid-game, so having a consistent flow of options helps keep me comfortable and confident on the court. Most meaningful was the ‘NYC Blue’ PE I wore during Game 4 that was a nod to the City, my team, and most importantly, the best fans anyone could ask for.”
The Playoff Numbers That Built This Deal
Anunoby averaged 20.1 points, 6.3 rebounds, 1.5 steals, and 1.1 blocks per game across the Knicks‘ championship run. He delivered one of the most replayed moments of the entire postseason – a game-winning putback that gave New York a 3-1 series lead over San Antonio in the Finals.
The Knicks’ championship celebrations made it clear this was a team that peaked at exactly the right moment, and Anunoby was at the center of it.
Those numbers are All-NBA caliber for a playoff run. Skechers did not just sign a role player – it signed a two-way cornerstone who performed on the biggest stage the league offers.
The Marketing Machine Already Running
Skechers leaned hard into the cultural moment. The brand ran a viral social campaign featuring a mock Statue of Liberty replaced by an Anunoby statue wearing SKX Nexus Ones in Knicks colors, under the tagline that he “made history in Skechers.”
A separate activation gifted a signed pair of his SKX Nexus “Euro” PE to Martha Stewart – a noted Knicks fan and Skechers ambassador – after those shoes went viral. In the immediate aftermath of the Finals game-winner, retailers pushed BOGO 50% off promotions on the SKX Nexus line, explicitly tying the sales push to the championship moment.
What Skechers Is Building
The Skechers NBA roster now includes Isaiah Hartenstein, Joel Embiid, Julius Randle, Norman Powell, Terance Mann, Jabari Walker, and Josh Green.
On the WNBA side, Rickea Jackson, Kiki Iriafen, and Jackie Young round out a roster that signals genuine long-term ambition rather than a publicity stunt. The Knicks’ approach to building a repeat contender kept Anunoby central to their plans – and that continuity benefits Skechers directly as it builds toward the signature launch.
Sneaker media has framed this as a watershed for non-traditional performance brands – and the framing is accurate. Nike, Adidas, and Jordan Brand have owned championship moments for decades. Skechers just cracked that monopoly, and it has a signature shoe deal and a two-way star to prove it.
