NFL
Budweiser Leaks Super Bowl 2025 Commercial ‘First Delivery’

St. Louis-based Budweiser has leaked its Super Bowl LIX commercial titled “First Delivery” ahead of the matchup between the Kansas City Chiefs and Philadelphia 76ers, and the new heartwarming ad will once again feature the company’s signature Clydesdale horses.
Budweiser Is Featuring A Foal In A Super Bowl Commercial For The First Time Since “Brotherhood” In 2013
According to Budweiser, it’s the first time since 2013’s “Brotherhood” that a foal is featured in the beer brand’s Super Bowl commercial.
In the Anheuser-Busch ad spot, a young foal wishes to join the Clydesdale hitch on a keg delivery but is deemed too small to be a part of the beer run.
Delivering Since 1876. Watch our Super Bowl LIX commercial now. pic.twitter.com/yt8cqGlZY7
— Budweiser (@budweiserusa) January 27, 2025
When a keg falls from the delivery wagon, the foal takes it upon itself to complete the journey and deliver the missing keg. After crossing hills, rivers and backcountry terrain, the determined foal manages to catch up with the adult horses and deliver the lost keg.
The young horse rolls the keg into a local bar just as a man playing pool says, “so a horse walks into a bar.”
The commercial ends with a touching image of the foal peering through the bar’s window, while a Budweiser sign creates the illusion of the brand’s iconic crown above its head.
Bellamy Brothers’ 1976 Song Titled “Let Your Love Flow” Was Selected For The Commercial
In the new Super Bowl ad, Budweiser also continues its use of classic songs as the commercial’s soundtrack. This year, it’s the 1976 Bellamy Brothers hit “Let Your Love Flow.”
Other classic songs used in recent years include Fleetwood Mac’s “Landslide” in 2013’s “Brotherhood”; Passenger’s “Let Her Go” in 2014’s “Puppy Love”; and Sleeping At Last’s cover of The Proclaimer’s “I’m Gonna Be (500 Miles).”
“Budweiser’s Super Bowl legacy is an important part of our brand history, and through the decades, we’ve secured a place in the hearts of millions of fans with our unforgettable characters, quotable one-liners and heartfelt commercials,” Head of Marketing at Budweiser USA Kristina Punwani said in a statement.
“With the help of our beloved Clydesdales and a determined foal, this year’s commercial captures our commitment to deliver for consumers since 1876 and toasts to those who put in the hard work it takes to achieve their own goals, despite any obstacles along the way.”
Per Fox 8 WVUE-TV News, Budweiser’s iconic Clydesdales will be making beer deliveries in the city of New Orleans starting on Feb. 5. The commercial is reportedly the brand’s 47th Super Bowl ad spot. It was directed by Academy Award nominee Henry Alex Rubin.