July 1st, 2025 marked an important point for the current and future landscapes of collegiate sports. Schools and universities are now eligible to pay out their players based on revenue sharing, which is a decision that will continue to change how rosters are put together and which teams are ultimately stacked with the best talent. Colorado Buffaloes head football coach Deion Sanders is already starting to see the changes in his sport.
Deion Sanders Comments On NIL Revenue Sharing
The sport that will be most affected is college football. There have already been some serious changes involving NIL and the transfer portal over the past handful of seasons, and things are about to get even more interesting.
Or difficult, based on whom you ask.
Deion Sanders on questions about his health. pic.twitter.com/cVbCRSuqyP
— ESPN College Football (@ESPNCFB) July 9, 2025
One of the most popular and vocal coaches in the game gave his thoughts on the subject. While attending a Big 12 Conference preseason media days event in Texas, Sanders was asked about the impact that he thought the revenue sharing rules might have on the game.
The always outspoken “Coach Prime” gave his thoughts as clearly as possible:
“I wish there was a cap…All you have to do is look at the playoffs and see what those teams spend. And you understand darn near why they’re in the playoffs. Its kind of hard to compete with someone giving 25 or 30 million dollars to a freshman class…What’s going on right now don’t make sense.”
While he has only been with the school since 2023, Deion Sanders is entering a new era with Colorado. For the first time, he’ll be coaching the Buffalos without his son Shedeur playing quarterback, and of course Heisman Trophy winner Travis Hunter is gone, as well.
Deion Sanders on NIL in the revenue-sharing era:
"I wish there was a cap."
(🎥 via @espn) pic.twitter.com/gNyjj4a0A4
— Front Office Sports (@FOS) July 9, 2025
There are some questions surrounding the coach’s health, as there were some important events that he was unable to attend during the current offseason. But when asked about those issues, Sanders deflected, saying that he wanted to talk about his team rather than his health.
Colorado went 4-8 in Sanders’ first year as head coach, but saw a drastic improvement last season. In 2024, the Buffaloes posted an overall mark of 9-4, and qualified for the Alamo Bowl. Their 2025 season will start with a home contest against Georgia Tech, which will take place on August 29th.
