NFL
How much does a Super Bowl commercial cost? Fox charging up to $8 million

One of the biggest parts of the Super Bowl is not what happens on the field – but in fact what the public sees on their TV screens during commercial breaks.
Super Bowl commercials have become a cultural phenomenon and there are plenty of people out there who will tune in solely to catch the 30-second advertisements.
These commercials are renowned for their humour, special effects and cinematography as well as surprise celebrity cameos.
The price of a Super Bowl commercial is so extortionately high because of the incredible viewership the NFL‘s championship game brings in each year, such as the average 123.7 million that watched the Kansas City Chiefs beat the San Francisco 49ers in 2024.
How much does a Super Bowl commercial cost?
According to Deadline, Fox has broken the $8 million barrier for a 30-second Super Bowl commercial at this year’s renewal which sees the Chiefs and Philadelphia Eagles clash in New Orleans.
There are believed to be at least ten spots available at the $8 million mark, while the average cost sits at around $7.5 million.
In November 2024, Fox CEO Lachlan Murdoch announced that their Super Bowl slots had sold out at ‘record pricing.’
Fox last broadcasted the Super Bowl in 2023 when the Chiefs and Eagles also met, taking in around $600 million and the target is expected to be around $700 million in 2025.
๐ง๐ฅ๐๐ก๐๐๐ก๐: This potential Doritos Super Bowl commercial is WILD ๐
โ Dov Kleiman (@NFL_DovKleiman) January 29, 2025
At the very first Super Bowl in 1967, the average cost of a 30-second commercial stood at just $37,500 and that number had increased to around $2.2 million at Super Bowl 34 in 2000.
As per Nielsen and Adobe Analytics, a study taken in 2010 revealed that 51% of Super Bowl viewers enjoyed the commercials more than the game itself.
Since the year 2000, CBS has aired an annual TV special before the game called ‘Super Bowlโs Greatest Commercials’ย which runs through the fan favourites from years gone by.
In 2022, a study by Advocado found that 42% of viewers surveyed tuned in for the commercials rather than the game and 50% had made a purchase based on a Super Bowl ad.