Over the past couple of years, Joel Dahmen has captured the hearts of golf fans with his relatable personality, comedic moments, and emotional journey. An overnight sensation, Dahmen gained widespread recognition after his appearance in Season 1 of Netflix’s Full Swing and hasn’t looked back.
Since the show’s release, golf fans have followed his career closely, cheering him on at tournaments alongside more prominent names. While Dahmen has yet to win a PGA Tour event since 2011, he remains one of the most popular figures on the Tour.
At the 2025 Charles Schwab Challenge, Dahmen made history by sinking a hole-in-one, another highlight in his career. Just before his milestone moment, Dahmen announced that he will be collaborating on a content series with his caddie, Geno Bonnalie, for Sun Mountain Sports.
Joel Dahmen Makes Career History With Hole in One
Despite missing the cut in his last four PGA Tour starts, Dahmen found a way to make the most of his weekend at the Charles Schwab Challenge. At Colonial Country Club, he recorded the first hole-in-one of his career.
Check out Dahmen’s hole-in-one below.
🚨 First career ace for @Joel_Dahmen! 🚨
186-yard hole-in-one at @CSChallengeFW! pic.twitter.com/nHDII4OuA3
— PGA TOUR (@PGATOUR) May 22, 2025
Although Dahmen enjoyed a career achievement at the event, his overall performance wasn’t enough to make the cut. After two rounds, he finished at +5, falling short of the even-par score required to advance. Still, the fan-favorite golfer has plenty to look forward to, including several new brand partnerships and a new content series deal.
Joel Dahmen Signs New Content Series Deal with Sun Mountain Sports
Dahmen may be experiencing highs and lows on the course, but his career off the course is on the rise. Just before teeing off at the Charles Schwab Challenge, he announced a new partnership with Sun Mountain Sports, a golf equipment company known for its high-quality bags and push carts.
As part of the deal, Dahmen will star in a content series titled Fore the Record, with new episodes debuting every Thursday night. He signed on for six months, with an option to extend the partnership.
The series features Dahmen and his longtime caddie, Geno Bonnalie, answering offbeat and unfiltered questions, while bringing plenty of comedic relief to fans.
Sun Mountain Sports also supplies the bag used by Matt Fitzpatrick. While he isn’t an official ambassador, the former U.S. Open winner still relies on their equipment.
Check out the first segment of Fore the Record below.
Introducing, Fore The Record, a conversation between @genobonnalie and @Joel_Dahmen, straight from the fairway. Insight, honesty, a few unexpected turns and the reason why Joel might show up late. pic.twitter.com/qAYi5XuE2L
— Sun Mountain Sports (@SunMountainGolf) May 23, 2025
