NFL

NFL set to drop “End Racism” phrase for Super Bowl in favor of “Choose Love”

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NFL end racism

The NFL have announced that for this year’s Super Bowl they will be changing their usual ‘end racism’ slogan in favor of ‘choose love’. 

NFL dropping ‘End Racism’ slogan

The NFL has used all sorts of different slogans in the past season at the back of the end zone, with various messages written in huge letters for supporters to see.

Ahead of the Super Bowl this weekend, it has been confirmed by league officials that the words at the back of the field will read “Choose Love” and “It Takes All Of Us”.

“Teams have used on the field this year ‘Vote,’ ‘End Racism,’ ‘Stop Hate,’ and ‘Choose Love.’ This is part of the NFL’s Inspire Change,” said NFL spokesperson Bryan McCarthy. “We felt it was an appropriate statement for what the country has collectively endured, given recent tragedies, and can serve as an inspiration.”


The Los Angeles wildfires are a recent natural disaster that took the nation by storm, and the focus seems to have shifted onto that tragedy for the Super Bowl this year.

The Choose Love and It Takes All Of Us slogans have already been used in the playoffs this season for the AFC Championship game between Kansas City and Buffalo.

“The Super Bowl is often a snapshot in time and the NFL is in a unique position to capture and lift the imagination of the country.” McCarthy continued.

The ‘End Racism’ phrase was first introduced into the game after the tragic murder of George Floyd in 2021, with the league and America as a whole raising awareness on racist incidents.

Coincidently, the NFL’s announcement comes hand in hand with the confirmation that Donald Trump will be in attendance at Super Bowl LIX this season.

Trump will make history with his appearance at the big game this year, becoming the first serving U.S. president to attend the Super Bowl while in office.