The NIL era has transformed women’s college basketball into one of the most profitable college sports. Endorsements, collectives, and personal brands have created multi-million dollar opportunities for top players. The figures below reflect reported collective packages and confirmed brand partnerships, not just conservative analyst projections. These numbers represent what athletes are actually bringing in for the 2025–26 season. Here are the top five women’s basketball players ranked by their NIL value going into 2025.
SportsCasting NIL Value Explained
NIL valuations published by analysts are estimates of market potential. For this list, we are using deal-based values, combining collective packages with confirmed endorsement money. That makes the totals more accurate to what athletes will actually earn this season. Some players are heavily collective-driven, while others have extensive sponsorship portfolios. Both sides of the NIL market are represented here.
Highest NIL Valuations in Women’s College Basketball 2025
1. Flau’jae Johnson — $2.0 million (LSU, Senior)
Flau’jae Johnson has become one of the most visible stars in women’s college sports. A key guard for LSU and a signed rapper with Roc Nation, she combines athletic success with cultural influence.
Her NIL portfolio includes more than 20 brand partnerships, featuring Powerade, JBL, Raising Cane’s, Papa John’s, Doritos, Uninterrupted, Amazon, TurboTax, Experian, JanSport, Tinder, Bazooka Gum, Apple Cash, and Mondelez. With endorsement money totaling around $2 million for the 2025–26 season, Johnson leads the women’s side of NIL just as comfortably as she leads LSU on the court.
2. Aaliyah Chavez — $1.5 million (Oklahoma, Freshman)
Aaliyah Chavez entered college basketball as the No. 1 recruit in the 2025 class and immediately cashed in. Oklahoma’s collective secured her with a package in the seven-figure range, while she is also expected to sign with Jordan Brand.
Chavez had a custom Oklahoma Jordan jersey available before she even played her first game. Between her collective deal and national sponsorship opportunities, her earnings for this season project to about $1.5 million. At just 18, Chavez already ranks among the richest players in women’s basketball.
3. Juju Watkins — $1.2 million (USC, Sophomore)
Juju Watkins exploded onto the scene as a freshman at USC, averaging 27 points and earning All-American recognition before suffering an ACL injury.
Her NIL value is fueled by big-name endorsements including Nike, Gatorade, Fanatics, Spotify, AT&T, United Airlines, Mondelez, and State Farm. Even during rehab, her sponsorships are worth roughly $1.2 million for 2025–26. Watkins remains one of the most marketable players in college basketball, and her value will only rise once she returns to full health.
4. Jada Williams — $750,000 (Iowa State, Junior)
Jada Williams built her NIL brand early through a large social media following. Now at Iowa State after transferring from Arizona, she continues to monetize her platform with deals from Overtime, Nerf, LaceClips, Lemon Perfect, Spalding, Bumble, and Gymshark.
Her influencer-style portfolio keeps her among the highest earners, projecting to about $750,000 in 2025–26. While she may not have the on-court résumé of some others on this list, her combination of personality and brand appeal makes her a marketing standout.
5. Shelomi Sanders — $500,000 (Alabama A&M, Junior)
Shelomi Sanders, daughter of Deion Sanders, is cashing in on her family name and growing personal profile. Now at Alabama A&M, she has secured deals with Dexcom U, EA Sports, Meta/Instagram, and KFC.
Despite playing at a smaller program, her NIL earnings project to around $500,000 this season. That figure outpaces many players at Power Five schools, showing how personal brand recognition can be just as valuable as on-court production in the NIL market.
