The Jacksonville Jaguars are giving away Trevor Lawrence‘s wig from their viral NFL schedule-release video – and the entry bar could not be lower. Any fan who submits their name and email address is in the draw. The winner gets what is effectively the first Trevor Lawrence hair collectible in existence, selected on or about June 22.
What the Wig Actually Is
This is not a prop replica or a costume piece. The hair in the wig is real, which makes it a legitimate collectible rather than a novelty item. The Jaguars‘ makeup team pulled Lawrence‘s actual hair into a bun, applied a bald cap, then fitted the wig designed to mirror his natural look – the same hair that was cut on camera in the video.
The schedule-release clip, titled “The Cut,” dropped on May 14, 2026, and immediately split the internet. Fans and teammates reacted as though Lawrence had genuinely chopped his signature golden locks. Within 24 hours, the Jaguars posted a behind-the-scenes follow-up confirming the whole thing was an old-school prop trick – no AI, no editing, just a very convincing wig.
The Video That Broke the NFL Offseason
The original clip pulled nearly 4 million views on X and ranked among the top five most-watched schedule videos across the league, according to NFL Network. ESPN‘s Adam Schefter said on Get Up that he personally verified the situation with a source, noting: “He didn’t get a haircut… I checked into it.” That is the level of cultural weight Lawrence‘s hair carries right now.
Commentators Mike Florio and Chris Simms praised the stunt as a clever non-AI execution that worked precisely because it looked so practical and real. Fan reaction ranged from amused disbelief to joking frustration – multiple posts called the giveaway announcement “diabolical” and proof that the NFL offseason has fully entered its unhinged final phase.
Lawrence’s Own Take
“I got a lot of, ‘That’s not real, right?’ And I’m like, ‘No.’ They’re like, ‘Oh, thank God.’ Then they say how bad it was. But I wonder what they would have said if I was like, ‘Yeah.’”
Lawrence delivered that quote on May 26, and it captures exactly why the bit landed so well. His friends and family were genuinely rattled. He has said publicly he has no plans to cut his long hair anytime soon – and reportedly has not even considered what a style change would look like.
Why This Matters Beyond the Giveaway
The Jaguars are building momentum on multiple fronts right now. The team recently secured approval for a new stadium, signaling genuine organizational ambition beyond the offseason content calendar. A viral schedule video with 4 million views and a collectible giveaway that generates national press is exactly the kind of brand-building a franchise in transition needs.
This is not a random marketing stunt. This is a team using its quarterback’s most recognizable physical feature – the hair that every fan, scout, and broadcaster has commented on since his Clemson days – as a genuine cultural asset. That is a smart play whether or not the Jaguars contend in 2026.
How to Enter and What Comes Next
- Entry method: Fill out the official form with your name and email address
- Eligibility: Open to anyone – no purchase required
- Selection date: On or about June 22, 2026
- Prize: The actual wig worn by Trevor Lawrence, made with real hair
The winner will be announced in late June, at which point local and team outlets are expected to spotlight whoever lands the collectible. Given the engagement numbers this stunt generated, expect other franchises to escalate their own schedule-release stunts even further in 2027. The Jaguars just raised the bar.
