Entain has launched a first-of-its-kind Racing Bet Builder for British and Irish punters, offering a new way to bet on horse racing across its Ladbrokes and Coral brands.
The innovative feature allows customers to construct their own bets on a single race by combining multiple outcomes into one personalised wager.
Traditionally, racing customers choose from a list of pre-set accumulators.
With Racing Bet Builder they can put together their own accumulator by selecting outcomes such as win, place and winning distance, which will all be priced together.
Real-Time Odds
Odds update in real time as selections are added.
Prices can reach up to 100,000/1, creating the potential for high returns from small stakes.
The feature mirrors the personalised betting experience customers are already familiar with from sports like football and tennis.
It brings the same intuitive “pick-and-build” approach to the drama of the racecourse.
Entain says the bespoke interface simplifies the betting process, making it more flexible and engaging for both new and experienced racing fans.
Coral and Ladbrokes Rollout
Racing Bet Builder is now live on all UK and Irish racing with Coral and Ladbrokes.
The product is available online and via self-service betting terminals in shops.
It is the first time this type of racing Bet Builder has been offered in a retail environment.
Customers can also combine Racing Bet Builder selections with other sports markets through Bet Builder+, allowing for multi-sport accumulators.
Executive Reaction
Jamie Crossfield, Sportsbook Director at Entain UK, the brand operator for Ladbrokes and Coral, hailed the launch.
“The beauty of race day is the variety of outcomes, from underdog stories to photo finishes,” he said.
“Racing Bet Builder captures that excitement and gives customers more freedom to back their instincts.
“It’s a smarter, more satisfying way to bet on racing.”
New CFO Starts Next Month
Entain faced a negative market reaction following confirmation that Rob Wood will step down as Chief Financial Officer in February.
The company’s share price fell by 3.5% in December after news of Wood’s planned exit after 13 years with the business.
Michael Snape arrives in February as CFO Designate, having previously served as Group CFO at International Distribution Services.
Wood is going to continue to serve as an Executive Director until March 6 and continue working with the business until June to support the transition.
Preparing for Gambling Tax Rises
It promises to be a challenging year for UK online sportsbooks and casinos, with gambling tax increases scheduled for April.
Chancellor Rachel Reeves confirmed in her Budget last November that Remote Gaming Duty will rise from 21% to 40% from April 1 this year.
Online betting duty will increase from 15% to 25% in April 2027.
Several high-street operators with strong digital operations have already taken steps to limit the financial impact.
Betfred recently returned to profitability after withdrawing from some overseas markets.
The outlook is bleaker for William Hill, which could be sold as brand owner Evoke explores cost-cutting measures ahead of the tax changes.
