Sports Betting

New Mexico Tops List of States With Most Female Sports Bettors

We publish independently audited information that meets our strong editorial guidelines. Be aware we may earn a commission if you purchase anything via links on our pages.
New Mexico Tops List of States With Most Female Women Sports Bettors

New Mexico has the highest percentage of female sports bettors in the U.S., according to a recent survey by Play NJ. While only 12% of women in the U.S. engage in sports betting on a monthly basis, a staggering 35% of New Mexican women gamble at least once a month.

Female bettors in New Mexico could be placing wagers at retail sportsbooks since online is illegal

Since New Mexico has yet to legalize online sports betting, this means a third of the female population betting on sports is placing the wagers in person at one of the top 23 land-based casinos.

Although the Land of Enchantment is the only state where more than a third of all women are engaging in sports betting, Iowa (32%) and Virginia (29%) are still in the top three. Four other states surpass the 20% mark: Tennessee (27%), New York (26%), Arkansas (22%), and Connecticut (20%).

On average, American women spend 4% of their take-home income on sports betting.

However, New Mexico is not in the top five for states with the highest percentage of take-home pay used for betting. Delaware tops the list at 20%, followed by Massachusetts (18%), Michigan (17%), Mississippi (15%), and Connecticut (13%).

Men’s football is the most wagered-on sport among female bettors

Additionally, New York passes the national average of female bettors by 14%. The Empire State also ranked ninth overall for the highest percentage of income women use for sports betting, at 6%.

Based on Play NJ’s survey of 2,000 American women, the most frequently bet-on sports include men’s football (24%), men’s basketball (19%), women’s basketball (11%), women’s soccer (9%), and men’s baseball (4%).

In the survey, 51% of women said friends or family influenced them to wager, followed by 15% from social media influence, 15% from promotions by betting platforms, 14% from someone they were dating, and 4% from excitement of following stars like Caitlin Clark.

According to NJ’s survey, 38% of participating female respondents said sports betting is becoming more popular among female bettors. Online availability through mobile apps, live streams, and betting sites has made wagering easily accessible.