Luke Littler has teamed up with major fast food chain McDonald’s to help promote their new ‘Big Arch’ burger, adding to his growing list of collaborations and sponsorships.
Luke Littler Stars In McDonald’s Collaboration
Reigning PDC World Darts champion Luke Littler has helped with the launch of the new ‘Big Arch’ burger at McDonald’s.
Littler has collaborated with numerous high profile brands since his rise to stardom off the back of a second place finish at the 2024 World Darts Championship, but this could well be the biggest yet.
The 18-year-old was spotted in his local McDonald’s branch in Warrington last week filming an advert for the new burger, which was released on Wednesday. It consists of two beef patties topped with white cheddar, crispy onions, fresh onions, shredded lettuce, crunchy pickles and sauce in a sesame seed and poppy seed bun.
It is unknown how much Littler is set to earn from the collaboration, but it adds to the ever-growing list of brands he’s worked with, which includes the likes of Xbox, KP Nuts and boohooMAN.
His work with well known companies comes as little surprise given his stature on social media, as he tops the list of the most followed darts players on the planet.
Of course, Littler, who is 11/8 to win the 2026 World Darts Championship with the UK’s best betting sites, mainly earns his fortune from winning darts tournaments and earning prize money.
Over the last two years, in ranking events, the young phenom has earned over £1.3m in prize money, which puts him in second place on the PDC Order of Merit, behind reigning Premier League champion Luke Humphries.
Some marketing experts have suggested that based on his current trajectory, Littler’s net worth could be on its way to reaching a £40m fortune.
Luke Littler Collaborations and Sponsorships
- McDonald’s
- Target Darts
- KP Nuts
- Xbox
- boohooMAN
- ITV’s Bullseye
- Deliveroo
- Prestige Building Supplies Ltd
- BEST Breakfast by The Sidemen
- Fan Cave Memorabilia
- Falken Tyres
Littler’s standout brand deals are undoubtedly those with McDonald’s, Xbox, boohooMAN and KP Nuts. His exclusive deal with boohoo, which was renewed earlier this year, is reportedly worth six figures.
He has also starred in an advert promoting BEST Breakfast, a breakfast cereal fronted by YouTube group The Sidemen, while he has also appeared as a guest on the reboot of ITV’s darts-themed game show Bullseye.
The Nuke has also worked alongside food delivery service Deliveroo, whom he partnered with to help select a winner for their yearly Best Kebab Award.
Meanwhile, his deal with Target Darts, who also sponsor the likes of Rob Cross, Jock Rock and Stephen Bunting, means fans can purchase his darts merchandise. This includes his own set of darts, stems, flights, mats and more, and bet365 report that this is currently the biggest endorsement deal in world darts.
Additionally, he has shirt sponsors such as Prestige Building Supplies, Fan Cave Memorabilia and Falken Tyres.
Other Darts Players’ Collaborations and Sponsorships
Michael van Gerwen
- Winmau
- All-Inkl.com
- Keuken Concurrent
- Modus Events & Management
- BMW
- Kempinski Hotels
- Make a Wish Foundation
- Dartshop.tv
- Play The Pro
Another world-renowned player in the world of darts is Michael van Gerwen.
Mighty Mike is probably the only one that can rival Littler for his high profile sponsorships, as the Dutchman is sponsored by German vehicle manufacturer BMW.
He is also partnered with kitchen specialists Keuken Concurrent, web hosting service All-Inkl.com, Kempinski Hotels and darts event organisation company Modus Events & Management.
As for his darting sponsors, MVG is partnered with Winmau and Dartshop.tv.
Luke Humphries
- Modus Events & Management
- Red Dragon Darts
- cygroup
- Taylor Maxwell
- Redvanly
- MyJobQuote
- Testo UK
- Marshall Motor Group
Current world No. 1 Humphries is also sponsored by Modus Events & Management, while his darting sponsor is Red Dragon Darts.
Marshal Motor Group have previously been listed as a sponsor of Humphries’, having supplied him with a brand new car over two years back.
Cool Hand has previously touched on how much he’s made from brand deals in darts, stating on the JaackMaate podcast: “They’re paying you like five, 10 grand for each sponsor, you’re kind of getting £30/40,000 on your shirt before you’ve even thrown a dart!
“This was like seven years ago. That’s already a year’s salary, without winning anything!”
Nathan Aspinall
- TIMCO
- IVG
- Christophe Duchamp
- Target Darts
- Phatlads Competitions
- FuelhubUK
Aspinall joins Littler as one of the main faces on Target Darts’ roster.
He also works alongside FuelhubUK, a meal prep company that offers high protein meals, IVG Premium E Liquids, a well known vaping company, as well as Christophe Duchamp, a luxury watch brand.
The Asp is also partnered with Phatlads Competitions, who run competitions for fans to win big prizes at low costs.
Gerwyn Price
- TuffStuff Workwear
- Jasic
- Dragons RFC
- Valley Water Services
- Mpower Competitions
- Red Dragon Darts
- Vansdirect
- Stevly Windows
- CCF
- Marshall Motor Group
Welsh darting star Gerwyn Price has several sponsorship deals, with the main partnerships including rugby club Dragons RFC, darts manufacturers Red Dragon Darts and workwear brand TuffStuff Workwear.
He, like Humphries, has previously worked with Marshall Motor Group, with their logo featuring on his jerseys in the past.
Other sponsors include Valley Water Services, Jasic, Stevly Windows, Mpower Competitions and Vansdirect.
Rob Cross
- Target Darts
- Namos Solutions
- RBS Scaffolding Services
- Jennings Bet
Voltage is another who is part of the Target Darts team, with his branded merchandise available to purchase on their website.
His page mentions Namos Solutions, RBS Scaffolding Services and Jennings Bet as partners – low profile brands in comparison to those who work with Littler.
Stephen Bunting
- SGD Fire Protection Ltd
- Stealth Competitions
- Target Darts
- Golden Egg
- Inglenook Inns & Taverns
- Mangan Developments
Another member of the Target Darts team is fan favourite Stephen Bunting.
His main sponsors include SGD Fire Protection Ltd, who feature on his playing shirts and social media, Stealth Competitions, Golden Egg, Inglenook Inns & Taverns and Mangan Developments.
Again, the majority of these brands are mostly unknown in the UK.
Chris Dobey
- Target Darts
- Megatech Projects
- Martec Engineering Ltd
- Angelwax Limited
Hollywood is a Target Darts athlete just like Littler, but like Bunting, Aspinall, Cross and co., his sponsorship deals don’t come close to the youngsters in terms of publicity.
Chris Dobey’s net worth is reportedly over £1m, and his endorsements include Megatech Projects, Martec Engineering and Angelwax Limited, which are, once again, relatively unknown brands to the majority of the public.
Note: It remains unclear whether all partnerships/collaborations are currently active.
Littler Leads The Way With High Profile Brand Deals
Undoubtedly, when comparing Littler’s sponsorships to the seven other darts players that played in this year’s Premier League, his brand deals are with much more high profile companies.
Although there is no official data in terms of how much each player makes from their respective brand deals, it’s safe to assume that The Nuke will be earning a significant amount more than his peers away from the oche.
His latest deal with McDonald’s once again highlights the power of building a brand on social media, with Littler likely being the preferred candidate for brand deals with major companies due to his massive presence online.
The youngster boasts over 1.9 million followers on Instagram and actively collaborates with influencers such as AngryGinge, with Van Gerwen following as the second most followed darts player with only 636,000 followers.
