LeBron James was labeled a star since his days in high school. Throughout his childhood, James has developed close relationships with numerous people. One person who he’s had a strong relationship with since his younger days is Maverick Carter.
Many may not know who Carter is, but he’s had an important role throughout James’ career, going back to when he first entered the league. James and Carter have accomplished a lot over the years.
Maverick Carter attended the same high school as LeBron James
Like James, Carter attended St. Vincent-St. Mary High School in Akron, Ohio. Carter is older than James, and after he graduated high school, he attended Western Michigan University to play basketball. He was not at Western Michigan for long as he knew he wanted to pursue other endeavors other than playing basketball. In an article from The Undefeated, Carter talked about how he realized when he was playing at Western Michigan, and he wasn’t the best player on the court.
“I was playing basketball at Western Michigan University. I played my freshman year, and after that year I realized that I wasn’t going to make a career playing basketball,” Carter said. “After games against Indiana and Michigan, I realized there’s a clear separation between how good I am and the players who will play at the next level. I had to start thinking about, how do I transition into what I want to do next?”
After leaving Western Michigan, Carter interned at Nike. During that time, James was still in high school. When James’ high school career finished, he signed with Nike, and Carter played a part in making that happen.
LeBron James and Maverick Carter created a new media company in 2020
In 2020, James and Carter decided to form a media company. James has always wanted to make an impact outside of the game of basketball. In the summer of 2020, James and Carter announced a new media company, SpringHill Co. According to cnn.com, the company is supported by a $100 million funding round.
The cnn.com article states that James is serving as the chairman, and Carter is the CEO. James and Carter formed the company on March 11, the same day the NBA suspended the season after Rudy Gobert tested positive for the coronavirus. Carter has had his hands in a lot of business ventures that James has been involved in.
Maverick Carter is the mastermind behind LeBron James’ legacy
James is always in the spotlight, and it’s been that way for him since he was in high school. While James has been in the spotlight, Carter has been making major moves behind the scenes. When James first entered the league, Carter wanted to make sure that James would establish power and influence. James has certainly done that throughout his career.
From building a school to starting a show on HBO, James has impacted, and Carter has been right by his side. In an article from The Undefeated, Carter talked about what he wanted for James when he first entered the league. “I thought the most important thing was just establishing a mindset of empowerment,” Carter said. That was something the two had discussions about even before James entered the league. James is an influential individual, and he uses his platform for a bigger purpose outside of basketball, and Carter has helped out in a big way.