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On Sunday, more than 100 million people in the United States alone will tune in to watch the Philadelphia Eagles and the Kansas City Chiefs face off in Super Bowl 57. Most of them will be focused on the game itself, but millions of people tune in just to watch the unique commercials.

Because the Super Bowl is usually the most-watched television program every year, companies line up by the hundreds for a chance to get their message out to the masses. But purchasing even a 30-second slot isn’t cheap. So, how much do Super Bowl commercials cost in 2023, and how has that price changed over the years?

How much do Super Bowl commercials cost in 2023?

A Super Bowl 57 sign is shown.
A Super Bowl sign is shown at the NFL Experience prior to Super Bowl 57 | Mike Lawrie/Getty Images

The Super Bowl is a spectacle unlike anything else in pro sports. Media and news companies from all over the world travel to the host city every year to cover the big game, and the broadcast is frequently the most-watched program of the year.

Because of the hundreds of millions of eyes on the Super Bowl every year, the commercials run before, during, and after the game are the most expensive ads you can buy. According to Statista, the average cost for a 30-second Super Bowl commercial in 2023 is $7 million. That’s the most expensive average we’ve ever seen for the Super Bowl.

If you go back 21 years to 2002, the average cost of a 30-second ad was $2.2 million. The average cost has risen almost every year since then, and it’s only going to rise even more in the coming years.


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According to SportBusiness, Fox expects to make $600 million on Super Bowl commercials in 2023. That’s not a bad day at the office, huh?