Fans Slam ‘Embarrassing Premier League Rules’ After Everton Sell Women’s Team to Sister Company for £60m

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Dan Friedkin Everton Sold Women's Team to Avoid PSR

Following in the footsteps of Chelsea and Aston Villa, Everton have sold their women’s team to their parent company to boost transfer funds. 

The move, although legal in the Premier League, has drawn criticism from fans, with some calling it “embarrassing.”

Everton Get PSR Respite After Selling Women’s Team to Parent Company

According to The Times, Everton have transferred ownership of their women’s team to Roundhouse Capital Holdings. As Roundhouse Capital is controlled by Everton owner Dan Friedkin, it is an internal sale.

This sale is likely to generate an on-paper earnings of around £60 million for the Toffees. They can use this fund to sign new players while staying compliant with the Premier League’s Profit and Sustainability Rules. The Premier League consider such dealings legal as long as they meet fair market valuations.

Everton have now become the third Premier League team, after Chelsea and Aston Villa, to use this strategy to generate transfer funds. The windfall will help Everton greatly as they oversee the transition to their new, £800 million home, the Hill Dickinson Stadium.

Fans Call Out ‘Embarrassing’ Premier League Rule After £60m Women’s Team Sale

Although Everton have generated some extra profit from this legal loophole, not everyone is a big fan of this manoeuvre. Many have taken to social media to call Financial Fair Play a joke.

@YokoOkino wrote:

Embarrassing premier league rules but it has to be done

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inEverton

@Toffeeman_1878 hilariously added:

Time to build a few hotels and sell them to ourselves.

Monopoly… the Premier League Edition.”

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inEverton

Another Redditor, @Gh0st_Sparr0w, mentioned how the business side of football had made the game less appealing to him.

It’s almost like we no longer support community clubs but international businesses. I’ve really become less invested in the sport over the last decade. If not for my team doing relatively well I’d probably not even watch it tbh

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insoccer

@Fortnitexs expressed frustration, calling Financial Fair Play a joke in the Premier League.

As soon as there is a rule to stop this bs, all the clubs that didn‘t exploit this loophole yet will be complaining for sure.

Financial fair play is such a joke when there are multiple workarounds

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On Twitter, @AberdoveyPuffin called it a fraud, accusing Chelsea of leading the way.

What a joke just like Chelsea did it is fraud

@Mouthy_Geordie called for Premier League CEO Richard Masters to resign.
“How much of a joke has the Premier League become. This doesnt happen anywhere else in the world. Richard Masters needs to resign.”

Although the Premier League has no qualms about related-party sales, UEFA is stricter with its Financial Fair Play rules.

They flagged Chelsea and Aston Villa’s dealings last year. In April, reports emerged that Chelsea were working with UEFA to settle, while Villa received a strict warning. If either of the clubs pull this same move again, they risk getting a European ban.