Having been thumped 3-0 by Sunderland on the opening day of the new Premier League season – could there be more early season worries for the Hammers? As their London Stadium beer partner BrewDog has been axed from 2,000 pubs.
BrewDog Axed From 2,000 Pubs – Could The London Stadium Be Next?
Over the summer, West Ham and Brewdog signed a partnership deal to showcase their top brands in the London Stadium ahead of the new Premier League season.
However, the multi-year deal is already coming under scrutiny with the news this week that 2,000 pubs have axed BrewDog beers from their venues.
The BrewDog-West Ham partnership has seen many of their leading brands – like Lost Lager, Punk IPA, Wingman, Cold Beer, Black Heart and Hazy Jane – in the London Stadium fridges.
With the prices for a pint at the venue expected to fall into line with the Wembley Stadium beer prices – at around £7.60 a pint.
But this latest blow to the controversial brewery will put further pressure on the Scottish company, and in particular the West Ham London Stadium deal.
With many suggesting the ‘bubble’ might also burst with this Premier League agreement.
BrewDog beers axed from almost 2,000 pubs across Britainhttps://t.co/I706Ne3qYx
— LBC (@LBC) August 17, 2025
This news comes off the back of a bad start to the new season for the East London club – as West Ham were ‘hammered’ 3-0 to newly promoted Sunderland at the weekend.
A result that has also put added pressure on boss Graham Potter in the next West Ham manager betting market.
While the football betting sites reacted by cutting West Ham to be relegated to 3/1.
Things don’t get any easier for Potter’s side either – with their second game on Friday night at home to Chelsea.
Not All West Ham Fans Welcomed The BrewDog London Stadium Deal
Part of the BrewDog agreement is to also support grassroots football teams with new kits across the East London and Essex regions.
However, many Hammers fans weren’t happy with BrewDog/West Ham deal and took to social media back in the summer.
With others taking to ‘X’ to remind West Ham that the BrewDog owner in the past tried to abolish working rights, maternity leave and put everyone on zero-hour contracts.
BrewDog was founded in 2007 by James Watt and Martin Dickie and hit the headlines for many quirky marketing campaigns – including driving a tank through London.
But despite rising up the ranks in the industry, in more recent times the brewery has come under the spotlight – with issues surrounding working conditions for their employees.
Plus, allegations were made over James Watt acting inappropriately with female staff members – which he’s since denied.
BrewDog Has Reduced Their UK Distribution By Over A Third In Last Two Years
This latest BrewDog pub axing has also come hot on the heels of a reported 1,860 pubs turning away from the brand in the last two years.
Which has led to their UK distribution being cut by over a third since 2023.
Their leading brand – Punk IPA – has been taken out of the fridges from 1,980 pubs over the same period too.
With it being reported that punters are preferring some of their rival draught beers like Camden Town and Beavertown.
While it’s not just the London pubs that are turning away from BrewDog, with venues in Leeds, Sheffield, Dundee, Brighton and Oxford also reporting cuts.
Many BrewDog deals are with big chains too – so once these pubs decide against BrewDog, this is meaning they are out of many locations almost overnight.
Only recently BrewDog announced the closure of their flagship site in Aberdeen – with another ten having also been shut across the UK.
With these latest blows, the brewery is expected by financial experts to be in the red again this year – having posted losses of £59m in 2023.
BrewDog is, however, still being stocked in JD Weatherspoons, that have 794 pubs in the UK – but with these latest cuts, a lot now rests on this deal.
With many saying if they lost this agreement – BrewDog would have lost its bark in the UK.
