Flutter Entertainment has revealed some of the numbers behind its sports betting highlights of 2025 in the UK and the US.
The sportsbook operator’s year in review also underlines that there is much more to sponsorships than simply creating brand awareness.
Flutter owns some of the biggest names in the business such as Paddy Power, FanDuel, Betfair and Sky Betting & Gaming.
Paddy Power received a special mention for its charity fund raising through the 2026 World Darts Championship.
The popular UK and Ireland sportsbook raised £1.25 million for Prostate Cancer UK through two initiatives at Alexandra Palace.
“It’s been a huge year for the business,” said Flutter CEO Peter Jackson.
“I’m incredibly proud of what our teams have delivered.”
Paddy Power And Prostate Cancer UK
As part of its Even Bigger 180 campaign, Paddy Power pledged to donate £1,000 to Prostate Cancer UK for every 180 thrown during the World Darts Championship.
The promotion first ran in 2024 with a Ballon d’Art trophy being awarded to the player landing the most 180s during the sport’s annual arrows carnival.
This year a record 1,127 three-dart maximums were thrown, with Prostate Cancer UK benefitting to the tune of £1,127,000.
Luke Littler won the 2026 Ballon d’Art for scoring 73 maximums on his way to becoming back-to-back world champion.
Darts Of Destiny
An additional £123,000 was raised through a Darts of Destiny campaign, bringing Paddy Power’s overall fundraising efforts up to £1.25 million.
Fans had to donate to a specially created Just Giving page for Prostate Cancer to stand the chance of being selected to throw for a £180,000 cash prize at Ally Pally.
Electrician Curtis Griffiths from Wales was the lucky winner and had nine darts to score 180 ahead of Littler’s final with Gian van Veen.
The 27-year-old fell short with 89 but still walked away with a £5,000 consolation prize to add to his VIP hospitality for the day.
Paddy Power also promised to donate £60,000 to PCUK for every nine-dart finish during the championship.
Although there were some near misses the tournament sadly drew a blank for maximum outs this year.
Big Punts At Super Bowl LIX
The numbers generated around the Philadelphia Eagles beating Kansas City Chiefs at Super Bowl 59 were staggering.
FanDuel is the largest sportsbook in the US reaching a record 27% market share by Q3, with the NFL being one of its biggest drivers.
Flutter received 17.7 million bets placed on the showpiece event in New Orleans.
That equated to $470 million in wagers and at one stage engagement peaked at 70,000 bets a minute.
CFO Rob Coldrake was one of the 65,719 fans attending the game while a record-breaking average of 127.7 million viewers tuned in to live broadcasts.
“Normally, if it’s a good day for the book, I’m happy,” said Coldrake.
“This one was different. Incredibly intense and amazing to see it all come together.”
Racing To Success
Horse racing provided some of Flutter’s busiest days on both sides of the Atlantic.
The Grand National at Aintree was one of the sportsbook specialist’s biggest betting days of the year.
The event was a personal triumph for Irish trainer Willie Mullins.
His 33/1 outsider Nick Rockett won the National ridden by his son Patrick.
Stablemates I Am Maximus and Grangeclare West took second and third.
Flutter took 13 million bets placed on the race which produced a dramatic finale.
The 151st running of the Kentucky Derby in May became Flutter’s busiest single day in the US.
Betting on horse racing on Fan Duel is a smaller proportion of its overall online gaming business when compared to the NFL and NBA.
But it still pulled in a record 7 million bets in one day as Sovereignty became trainer Bill Mott’s second Derby winner at Churchill Downs.
Golden Autumn In Australia
The UK. Ireland and Australia all enjoy much bigger horse racing markets and autumn produced some interesting results Down Under.
October’s Caulfield Cup in Melbourne signalled a generational shift.
A third of customers laying wagers on the Group 1 Thoroughbred race were aged under 25.
Jamie Melham became just the second female jockey to win the Melbourne Cup a month later riding Half Yours.
It was another big value day for Flutter with betting peaking at 70,000 wagers a minute.
Entering The Predictions Market Arena
FanDuel Predicts is giving the US sportsbook a strong footing in a marketplace which has ballooned in popularity in a little over 12 months.
The platform has been going through a phased expansion across the US since being launched across five states in December.
FanDuel will be able to reach the states that do not presently allow traditional sports wagering.
The sportsbook’s CEO Amy Howe says that the product evolution and launch was the result of multi-national collaboration.
“It brought decades of experience from the Betfair Exchange, with teams from the UK and Ireland partnering with our US teams to move quickly in a very dynamic environment.”
