Midnite has expanded its session with the professional World Snooker Tour (WST) with two major collaborations lined up for next year.
The iGaming specialist was the WST’s official UK betting and online casino partner for April’s World Snooker Championship, won by Shaun Murphy.
It will occupy that role again for the 2026 World Snooker Championship and also The Masters, which begins in January.
The World Championship and The Masters are two of the WST’s coveted Triple Crown, the third being the UK Championship.
Midnite Delivering Initiatives Right On Cue
At the 2025 World Championship the UK sports betting app launched several initiatives to encourage fan-engagement both on-site and across digital channels.
Midnite Maximum was an audience pleaser, where a maximum 147 break during the day’s play would see one member of the Crucible crowd pocket a £25,000 prize.
At the start of each day a seat number was selected randomly to line up a fan for a surprise windfall.
Mark Allen delivered a winning moment when he landed the tournament’s only maximum break during his match with Chris Wakelin.
It was just the 15th maximum in the tournament’s history and saw Birmingham snooker buff Brian Nicholls walk away with the £25,000 bonus.
“When that last black went in, wow, it was lovely,” he said.
The Midnite Marathon competition gave the opportunity for one snooker fan to attend all 17 days of action at the Crucible.
Jennie Bancroft, from North Ayrshire, Scotland, was the lucky winner.
She got to sit quietly through 31 matches of snooker with 603 frames, totalling over 12,000 minutes of baize battling.
Midnite Building Its Sports Portfolio
Midnite has two major football partnerships with Championship clubs Sheffield United and Southampton.
The sports betting operator signed up as Sheffield United’s front-of-shirt sponsor for the 2025-26 season.
Among its promotions for the Blades is Midnite Premium Seat Upgrade.
For every home game a random pair of season ticket holders receive VIP upgrades to the Tony Currie Suite.
Midnite also brokered a deal to be Southampton’s official training kit partner for the 2025-26 season.
Fan engagement for the Saints has included creating a Tifo Committee for home matches.
The popular UK casino site was behind the tifo that appeared in the club’s first home game of the season with Wrexham.
Executive Reaction From Midnite
Nick Wright, Co-Founder of Midnite, said: “Snooker fans are some of the most passionate in sport.
“Being part of these world-class events is a fantastic opportunity for Midnite as we continue to grow our brand.
“Following a landmark year in 2025, we’re excited to build on that momentum and strengthen our commitment to the sport.”
